The survey found gender differences, too. The number of men and women who have heard of SEO stands apart. Interestingly, the research found that nearly 25% of men heard of SEO, with 16% of women aware of same.

Definition: SEO is the professional process of attempting to achieve 1st page Google, Bing & Yahoo ranking for your Omaha business website and/or directory listings.

What does that tell us Omaha internet marketers? “We need to inform the businesses we represent about the absolute necessity of having a regular SEO plan of action in place to build and maintain top search engine placement rank. That is, where your website or online directory listing appears on Google, Bing & Yahoo,” emphasizes Susan Stern, Stern PR™ Omaha.

- Click for FULL View - Courtesy of Google's Matt Cutts

Omaha Internet Marketer Susan Stern Stern PR™ did her own informal, unscientific survey and found the same results as the Google Pro – that companies seem to be in the dark about SEO. “You can’t just have a website coded correctly to appear on the 1st page of Google. You have to constantly refresh the website content writing, the graphics (coupons), keywords, and take extra measures like write industry articles on your business blog, add website coupons or a news feed and have your SEO professional promote your online video commercial in mass monthly. On the latter note, Forbes Insight published in December 2010 found that 59% of senior executives prefer to watch video instead of reading text, if both are available on the same page,” notes Susan Stern, a Marketing Consultant in Omaha, Nebraska.

The fact that only 1 in 5 people, an estimated 20.4% of Americans have heard of SEO based on the Google study is astonishing. “Cause it’s something that every business needs to achieve website search engine success,” summarizes the Omaha Internet Marketer.

Additional Statistics. Website business owners must understand that SEO is a high stakes game that you must win. After all, if your company website sits in the top tier of search results, you may experience a big traffic and sales increase.

Another study was released in September 2011 by the Pew Internet & American Life Project that found that 58% of those surveyed search the internet for information before buying products and services, with most users only viewing the first page: Google, Bing and Yahoo search engines.

How do search engines determine which websites go where? A site’s position on Google, Bing & Yahoo is based on a mathematical formula, an algorithm, which give high rankings to sites coded correctly, packed with viable keywords and more. In terms of outsourcing your SEO, Marketing Consultant Susan Stern, Stern PR™  in Omaha offers suggestions.

Stern PR Article Published Nationally - Ezine - Read Here!

The SEO professional you hire needs to regularly make updates:

**Write Industry-related journalism/PR articles on Business Blog
**Swap out & re-design online website coupons
**Write Social Media updates: Twitter and/or Facebook
**Website Keyword analysis, competition analysis, keyword implementation & reports

With 4 out of 5 people unaware of what SEO is, that is a tell-tale sign that website business owners need to get educated on SEO, at least learn the basics, before you outsource these tasks to an internet marketing expert. When all is said and done, in today’s internet-driven technology age, regular, i.e. monthly search engine optimization is as essential as having a company website.

Call Susan Stern, Stern PR™  in Omaha now to enroll in a monthly SEO plan.

 –end–

About the Author:  Susan Stern, Stern PR™ , Marketing Consultant in Omaha, Nebraska specializes in website design, website copywriting, search engine optimization, video internet marketing, videography and photography, graphic design, traditional marketing, public relations and advertising. Learn how Susan Stern can help your business achieve marketing success on & offline.

Call Susan directly in Omaha

402-212-7489

Visit the Official Website Now!

Go to Official Stern PR Website Here!

****Got a business without bells & whistles? You NEED a decent logo, wowable website design, an interesting internet video commercial, catchy slogan and clean copywriting for aesthetics & SEO (Search Engine Optimization), where your website ranks – 1st page is the only place that matters.

Susie Stern, Stern PR™, a multi-skilled Marketing Consultant in Omaha develops a business image from scratch. Name branding. Notes Susie, “I am the go-to person to help a company owner launch their marketing on & offline. All things communication. For client Dave Mitchell, a young Omaha entrepreneur who started Game Repair Shop™, I have put his business on the 1st page of Google, Bing and Yahoo. It took less than 24 hours to achieve 1st page ranking. Of course, maintaining search engine rank, will take monthly SEO maintenance by me. For now, though, Game Repair Shop™ is on top.

I started with logo design. Then, I produced a slick :30 video commercial. “You killed it,” replied owner Dave, in reference to the quality Omaha video commercial production done solely by Susie Stern, including voice-over. The advertisement is currently running on Cox Communications in Omaha – and all over the internet, including the client’s website.

Dave is also pleased about receiving 1st page search engine rank. In 11 days since contract was signed, Stern PR™ completed the video commercial, logo, business listings, favicon, is in the process of finishing the website and beginning to do SEO, starting with internet video marketing.  Emphasizes Susie, “Video marketing in Omaha is one highly effective way to improve search engine ranking. Now that Dave has a spot produced, it’s time to mass SEO it!”

Stern PR In Omaha, Website Design Sample

Now, Stern PR™ is finishing Dave’s website design (left), the website content writing, the gallery graphic design, title and meta tags, building storefront, business listings, a ton of work and so forth.

“I am very enthusiastic about this project. For one, the owner is a young businessman with a great game console repair and case modding service. While building his potentially vibrant company, Dave is simultaneously working on obtaining Degrees in Business and Computer Engineering. I heavily discounted the marketing rate I normally charge for consulting services, because I am a big supporter of helping newbie’s. It’s exciting to be aligned with a cub, per say, an-up-and-coming someone with smarts, a great business idea and who is savvy for tech – to boot. I have a lot to offer him. We’re gonna get ’ur done.”

“Yes, I’ve got Dave covered. As his marketing consultant in Omaha, I offer a multitude of recommendations and urge implementation of them from a B2B perspective. That’s why I suggested Dave ALSO sell custom logo design for laptops for business, besides game console design and game system repairs in Omaha – the latter two – his.”

In the meantime, Susie Stern, Stern PR™, a Marketing Consultant in Omaha, is also giving Dave advice on other levels: legal issues and taxes (Susie Stern is not an attorney nor a CPA). ”I advised him of the absolute necessity of having a legal contract, and I am offering the service to write one for his company, too. Here’s another scenario. If an Omaha gamer shop were interested in his work. He should act as a subcontractor to mod game consoles, rather than an employee making $10 bucks an hour. I suggested to him – how he should position himself as an independent contractor, maintain a certain level of control of pricing, payment terms and so forth.”

“As a marketing consultant in Omaha, I am also keenly aware of copyright laws, rights & title. All of these legalities are used in marketing. For instance, video marketing, website images & so forth. I seek to protect the companies I represent, my interests – all parties.”

Watch Video of Services NOW!

Yes, Stern PR™ helps Omaha businesses get off-the-ground & up-and-running!
No-nonsense business advice. Polish an image. On & Offline.

Stern PR™. Serious Strategy. Really!

Get your Omaha Business Marketing Plan Moving…
Call Susie Stern NOW!

Direct: 402-212-7489
Visit the Official Website

Content writing SEO MUST be keyword rich & regularly updated. Notes Omaha Copywriter Susan Stern, “your business needs to have your marketing consultant periodically update your website, blog, directories etc. If you don’t, trust me, your website will fall further down the search engines to the dreaded page 2 & beyond.” Weeky, bi-weekly web content updates – recommended. At the very least – monthly. Having Susie Stern write articles on a unique business blog + social media sites like Twitter – important, too. Stern PR™ offers a monthly maintenance plan that fits all budgets.

Stern PR™ goes beyond just website & traditional copywriting. As a marketing consultant in Omaha, Susie Stern refines a company’s image via – Words, Graphics & Video.

Call Susie NOW for website copywriting in Omaha – journalism/PR article writing…writing for the ear & SEO.

402-212-7489

Visit the OFFICIAL Website NOW.

Click to Visit Official Stern PR™ Website Now!

(Omaha, NE)  –  It’s an ethical dilemma. One obstacle an Omaha marketing firm faces is considering to take on clients that directly compete with another. “Recently, I have made the tough decision to turn down a potential business client because the company directly competed with an ongoing customer of mine,” states Susan Stern of Stern PR™ Omaha. While Stern PR™, a marketing firm in Omaha, NE, does not sign non-compete agreements, in terms of ethics, Omaha Marketing Consultant Susan Stern feels a sense of loyalty to the clients she serves and prefers to keep them happy and not create waves.

“I have never faced this ethical issue before. Two clients who compete – simultaneously seek my Omaha marketing expertise. So, I gave the conundrum some thought. I weighed the pros and cons. Technically, if I were to take on both clients in the same business for website design & SEO work, the one who pays more for my search engine optimization services, for instance, would end up in a better spot on Google, Bing & Yahoo. In other words, the more financial investment a client commits increases the time I spend on the company’s SEO, the better their results. That doesn’t seem right,” notes Susan Stern,  an up-and-coming marketing consultant in Omaha, Nebraska.

Omaha marketing consultant Susan Stern espouses strong business ethics. ”I am a straight shooter. I am not going to sell you something your company does not need. As marketing consultant to your business, I will not pressure you either. I will always look out for your best interest,” says Susan.

Call Internet Marketing Consultant Susan Stern

402-212-7489

Visit the Official Website!

“I’ve done it before, and I’ll do it again. A company comes to me, just starting up or has a clip art logo, and I help them launch their business plan, marketing-wise. Boom, done.Takes a couple weeks. I’ll unveil ‘total image marketing’: Logo. Slogan. Website. Video. Local print marketing. Registration with the state & BBB if industry neccesary. Check local, state and federal laws based on industry. I then create their legal contracts, mission statements, brochures, business cards, advertisements, etc. On your best behalf, I help cover your Aspen, Colorado, as I say,” remarks Susan Stern, owner of  a one person Omaha marketing firm.

I did this labor-intensive, creative & technical work for – A Hammer for Hire™ – Waterloo, Nebraska. A quick deadline. For instance.

Stern PR™ Susan Stern handles all the details.

402-212-7489

Below – Click Stern PR Website Snap Shot – Leave Business Blog Here & Visit Official Website Now!

(Omaha, NE)  — The wait is no more! The Stern PR™ Susan Stern 2012 video of services is here! Thus far, the reviews are great!

Every year, Omaha Marketing Consultant Susan Stern unveils a public portfolio showcasing the wide variety of projects to be proud of. Reminder. Omaha’s Stern PR™ offers everything that a business needs in terms of Omaha Marketing, Advertising, Public Relations & Journalism - on & offline.

“People don’t care, and may not realize the labor-intensive effort for creative & SEO-friendly video production the Stern PR™ way - done right! For example. For my own production, it took 60+ hours. Creatively. I start by shooting the video with a professional grade, high-definition & high-resolution video camera. I do same with high-resol still cam. Then, I transfer to my computer – a custom high ram, best processor, highest storage capability on-the-market 2012, an all-in-one touch-screen, flat screen, best graphics card desk top. And, no, it’s not a MAC. It’s a grand PC. Yet. reasonably priced. An IBM company created-system, on a side note.

Back to Video 101 by Stern PR™.  I first choose the golden soundbites, video, etc. I had already edited in my head during shooting, so I know approximately know where to go on-the-time line – for that choice excerpt. Forward, it takes hours as I manipulate each video frame-by-frame, interspersed with custom video effects, transitions, panning & more. Do this. Change that.

I pick & choose the right music bed – in my vast commercial-purchased video library.  I comb through several dozens of songs & bits – for the right track.

Once music is chosen, I place it on the - edit bar of-  my industry-level video production program.  I then lay down my voice-over. I zoom in each minute audio frame and edit-out breaths. Clean up copy. Import new media. Redo. Playback. Revise. Lay down new Susan Stern voice-over tracks. Render. Examine. Revise again. Re-edit. Whew!

When all is said and done. I download to appropriate video sharing sites. Redo. Redit. Delete old. Download again. Perfect. I then draft keyword rich for SEO description, title and tags after extensive research & analysis involving competition search engine 1st page placement. This is the entire process. Stern PR™. Pre & post production.

As for Stern PR’s 2012 Video Debut, time invested maxed out at 60+ hours,” stresses Susan Stern, Stern PR™, Marketing Consultant Omaha. “I worked some overnights. Many, many hours. Eventually, I get to the point – where I just know the production is great. I publicize it!”

Susan Stern is so enthused. ” Gotta be candid. I got the ‘itis’.  I think I am gonna immediately produce some – informative – Stern PR™  mini-videos, asap too.”

Stern PR™ offers the same enthusiastic commitment/passion for clients - corporate videos for websites, training, boardrooms, trade shows and for a sales pitch! “Like a reporter as I use to be, I research. Learn, the product/service of each client I represent. It’s not complicated, for me. In fact, I’ve impressed one client in particular, he tried to hire me as sales director. No thanks. Much appreciated. I’ll stick with marketing consulting. Anyhoo, back to the passion of Stern PR™, I then streamline a company’s image via corporate video  – complete with an ear-soothing, eye-catching slogan & entire name-branding – on & offline.”

Expect the best. Stern PR™.
Learn more at Official Website.

———

So, sit back for 1 Min :30 second. Then, call Susan Stern today.

Name-branding, building & maintenance. 402-212-7489

Call Susan Stern directly. 402-212-7489

(Omaha, NE)  –  In the voluminous business world, Omaha Consultant Susan Stern, owner of an up-and-coming full-service Omaha website design & marketing company known as Stern PR™, a.k.a. sternwebdesign.com and sternprmarketing.com - offers sound advice for marketing firms when considering taking a new customer. In actuality, these wise suggestions - apply to all businesses.

“Be careful of the clients you represent,”emphasizes Susan. “If they have a poor BBB rating or questionable online reviews – as Marketer, you gotta first find out WHY and HOW – from that would-be client and elsewhere. Was it legitimate, OR was it someone who had an Ax to Grind? Did they resolve the issue? What prompted the complaint? Was it their product/service? Customer Service? Something fixable in their company? OR, was it simply slander from a competitor or a disgruntled individual – for other reasons.”

Stern PR™ understands the importance of ONLY taking on companies with strong ethics & professionalism – for these are the values Susan Stern, Stern PR™ espouses. ”I was raised by fabulous parents, one in the legal profession, the other in real estate, both involved in philanthropy – mom and dad taught me that honesty, standards and ethics are essential both personally and professionally. Work hard. Help others, i.e. altruism, etc. Ditto in journalism school, I was taught that a reporter must check and double-check the facts, research, always seek the truth and be objective (no matter personal bias, if any). Of course, don’t let the media outlet sales department or big Ad buyer influence a news story angle.”

Ethics matter. “In my growing marketing business, I have also learned from – experience – to only take above-board companies, who embrace strong professional ethics. If they do not have upstanding business practices, that I can prove in my research, it is the position of Stern PR™, that I would decline assisting them.”

That said, Stern PR™  will take-on clients who have been slandered, defamed, libeled or had a crisis – to repair their honorable reputations – using a variety of ethical principles to manage the backlash. Or, if a company has problems internally, Susan Stern will help resolve the issue. Crisis Management is one service Stern PR™ provides business. “Be aware, if your company is in a public crisis, don’t do-it-yourself. Emotion gets the best of all of us! You need a third-party to handle it.” Stern PR™ may also offer a name or two of top-notch Omaha Corporate attorneys who may further assist you, if need be. 

“Admittedly & unfortunately, there has been - one instance – where I, myself took a client - unbeknownst to me at the time – with less-than-stellar practices. I had naively believed that I would be compensated for my labor-intensive on & offline marketing work. In the end, the questionable client was an individual who took my work – and ran, without payment – breach of contract. An estimated loss of $4,000. Then there was online libel/defamation by same, when I tried to collect payment. The lesson? You live, and you learn – they say. Plus, don’t just take any client.”

So, in this vast business world with companies of all kinds of morals & principles, Omaha Marketing Consultant Susan Stern recommends that her industry colleagues do their best – to do their homework – before accepting just any client. More clients will come knocking on the door that are a right fit.

courtesy of vergemagazine.com

“It’s ok to tell a company that – you can not take them on – as a client. This is where you gotta soften the blow a bit, to be candid, but kind. I think it’s fine to be diplomatic and tell them either “I am too busy to take on new clients right now. OR, I just don’t think I am the marketer that best suits your needs,” emphasizes Susan Stern, Stern PR™.

It’s never easy building a vibrant business like Susan Stern, owner of Stern PR™ in Omaha Nebraska. You go through ups-and-downs. Challenges galore. Sometimes you face Type A personalities who can be tough, etc. You constantly have to revise your contract to cover all instances. You need to protect your copyright work, too. Don’t let anyone push you around. As a woman marketing firm owner like Susan Stern, expect to sometimes go out of your comfort zone – generally, women are givers and nurturers - but you gotta be firm and fair, and not be bullied – to survive with the sharks. “Trust me, you’ll gain respect,” says Susan.

The lesson here. Don’t take just any client. Only take the clients with strong ethics. Do your research. If you make an oops, and take-on a client who turns out to not pay the bill, etc. Learn from it.  If your work is excellent, that you constantly strive to do ‘what’s in the client’s best interest’ like Susan Stern of Stern PR™ does, then – no worries – your marketing firm will thrive!

Read Article – White Hat SEO 

Contact Susan Stern Now 402-212-7489

(Stern PR™ Susan Stern)  –  Omaha Marketing Consultant Susan Stern Stern PR™ makes it a top priority to give back to the community in the form of organizing events for the Elk Creek Crossing Omaha HOA and handling marketing tasks at Omaha’s Friedel Jewish Academy.

“I love doing things for others. I figure, why not use my graphic design and video production expertise toward philanthropy. So, for several years I have handled the Friedel Jewish Academy End-of-Year Video production, a labor intensive production that received high reviews! I am also frequently called upon to shoot professional photos, create graphic design & copywriting mailers for the school, gratis. It’s fun and feels great to give altruistically,” notes Susan Stern Stern PR™ Omaha.

As for the ECC neighborhood association, Susan Stern of Stern PR™ passionately strives to stand by her slogan, ‘Serious Strategy Really,’ handling the website content maintenance, copywriting, photography and video. Few neighborhoods in Omaha offer an up-to-date neighborhood website like the one for ECC. Stern PR™ offers these services for next to nothing. Check it out here.  

Susan Stern also spearheads events for families. “A couple of gal friends of mine are getting ready to organize the ECC neighborhood Easter Egg Hunt – a popular extravaganza that has grown over the years. So the upcoming holidays are gonna be really fun,” says Susan.

If your non-profit organization needs Omaha marketing expertise, i.e. help, for little or no cost -
Contact Susan Stern Stern PR™ Superior Service. “Serious Strategy Really!”

402-212-7489

“I am especially proud of some of the equipment upgrades in which I have invested – from a high-definition professional video camera, a few extra still camera lenses, top-notch pro lighting equipment and some superior computer software, that makes my job a heck of a lot less complicated and more polished. Clients seem to love the clarity of both my videos and photography. Good equipment is a wise investment.”

“Looking back, I remember starting my marketing business on a shoe-string budget with no extras. You know, with an ok, do-the-job, low-resolution video camera, and a computer that held hardly any memory. Boy, did it crash a lot. I still worked around it – and through it. It’s a fond memory. That said, thank goodness those good old days are behind me. Since then, thanks to great customer reviews of Stern PR™, with clients returning again and again, I am on my 4th computer, but this one has a superior processor and plenty of memory. So, I am crossing my fingers, that this may last several years.”

So, stay tuned for the debut of the all-new ‘Stern PR Video of Services 2012′

Visit the Official Website Corporate Video Portfolio Page Now!

Stern PR™ handled the entire website development from image strategy and implementation to slogan creation, copywriting, photography & graphic design. ”On the writing, about which I am passionate, I wanted to commemorate the owner’s beloved father. The resulting write-up has been well-received.”

Meantime, Stern PR’s™ HTML expert Austin Scott imputed the data and set up the user-friendly Website Content Management System, allowing for easy editing, coupon uploads, and so forth.

“The Stern PR™ signature style is a modern 21st century website, with a bit of flash and circumstance in terms of appearance, yet informative SEO-rich content that is non-technical in nature and without extraneous words & inactive verbs. One thing you won’t find often in Omaha is a website SEO writer and creative writer. I offer both and clients seem to really be pleased,” says an enthusiastic Susan Stern of Stern PR™, who’s scoring superior reviews.

AutoInc Magazine is the official publication of ASA, the Automotive Service Association. A team of judges reviewed hundreds of websites before narrowing the field to what it considered the best. AutoInc Magazine chose Sparks Computerized Car Care™  based on achieving certain key criteria:

1. First impression
2. Visual design
3. Navigation
4. Encouraging action
5. Consumer-friendly
6. Credibility
7. Appearance
8. Innovation
9. Technical
10. Interactivity

 Learn more how Omaha marketer Susan Stern can help create an effective on & offline marketing strategy that nets results.  Contact Stern PR™ now!

Now why hire a high dollar Omaha Advertising Firm with high overhead and many faces. Susan Stern Stern PR™ handles it all – for less!

Call Susan Stern directly at 402-212-7489

(Omaha, NE)  –  Stern PR Omaha’s Susan Stern offers tips on how business should deal with negative reviews online. Stay calm, act professional, respond and move on. Notes Susan, “the best advice I can give is to remember the old adage “customers are always right.” So that means, politely reply to poor online reviews in this way:

• Thank the reviewer for taking time to provide feedback
• Apologize to the reviewer, rectify problem and invite customer back if their gripe is legit
• Offer a partial or full refund if situation warrants
• Don’t reply to abusive reviewer – just ignore them, flag the complaint for removal or consultant with an attorney
• Don’t offer them an explanation or excuse
• If online reviewer is a fake, say from a competitor with a fictitious name, mention that no customer exists & invite them to call
• If online reviewer with a personal gripe opts to defame or slander, call he or she out on it. Reply professionally. Consult w/Attorney

Another suggestion. Periodically run a Google, Bing and Yahoo search for your company online, to not only keep track of what people are saying, but to reply immediately to reviews – good and bad. Adds Susan Stern, “remember to never argue with the customer. ‘Cause yes, even though we may not feel this way, as business owners, we need to embrace the doctrine to treat each customer with respect, i.e., the customer is always right…

Even when they’re wrong.

Good luck!

How important is  “the most up-to-date” content? On Google’s blog post, there is a clue,  “Search results, like warm cookies right out of the oven, or cool refreshing fruit on a hot summer’s day, are best when they’re fresh….”

The website content writing & re-writing process is not do-it-yourself. SEO writing is for experts…only. The process involves complicated keyword analysis and implementation that a layperson can not do. Equally as important, just because you hire a professional SEO writer, FYI, be aware that most SEO companies offer one, not two services. They are NOT professional copywriters (writing for the ear). So, the writing is stale and unprofessional.

To reiterate, in the world of SEO firms, you’ll find many are web programmers only. So, you’ll want to find a web content writer, an Omaha Internet Consultant who offers both: SEO & creative writing for business. Not common. Rare.

Susan Stern Stern PR™ ,  an internet marketing consultant in Omaha writes for SEO & aesthetics. “I have over 20 years experience writing for broadcast and print journalism, corporate communications, commercial broadcasting, and so forth. My writing is fun to read. Clean. To-the-point. I use vibrant verbs – appealing adjectives.”

As for how often to refresh content? Once a week, every couple of weeks or at the minimum once-a-month – is recommended.

Again, to maintain and build website ranking, you need fresh content updates by Stern PR™. Your best investment is to sign a “Content is King” Annual Service Agreement. Call Susan Stern Now. 402-212-7489

With an estimated 150,000,000 million active websites on the internet, the task of sifting through searches is insurmountable. So, Google uses a math equation to organize. The keywords written on your website & elsewhere is what Google’s algorithm searches out. Fresh content = better ranking.

So, yes. ‘Content is King,’ for a website business owner. After all, being listed prominently on Google, Bing or Yahoo can result in a big boost in website site traffic – and achieve the ultimate objective – propel profits.

Contact Stern PR™ -  Omaha Internet Marketing Consultant Now…

By Susan L. Stern

Duh, Duh, Duh. On the other side of the fence…are the bad guys – labeled as ‘Black Hats’. For purposes of racial equality in semantics, Stern PR™ shall refer to them as ‘Crooked Hats’. These are the website optimizers who deluge your email inbox or website contact form or comment section with junk, aimed solely at creating back links (quality link from your legit website to their sub-standard website) to build their own solely self-serving search engine website ranking. As the receiver of spam, combing through each inquiry takes time – to determine legit vs. not. It takes a keen eye.

Annoying. I’m bombarded with 10 a day on average. Seriously, wastes my time. Disguised to look like a legitimate commentary to an article I’ve written, it’s pure SPAM. Sam I Am, Green Eggs & Ham… Here’s a sample of their deceptiveness – aimed at trying to get the website administrator to approve their “comment” on my website:

Just like the mounds of crap – you sometimes get in the U.S. Mail box. It takes time to sift through the good versus bad, junk & toss. On the internet, a ‘Crooked Hat’ barrages you with similar garbage, but wears a far better disguise. What a waste of time! Gur. Look left.

In search engine optimization terminology, ‘Crooked Hat’, a.k.a. ‘Black Hat’ SEO refers to the use of aggressive SEO strategies that disobey search engines rules & overall ethics. The sole purpose is to create content that manipulates search engines, not of value to users. Some examples include spamming, keyword stuffing & use of invisible text. ‘Crooked Hat’ SEO is more frequently used by those who are looking for a quick financial return on their Web site. Eventually, search engines catch up with the culprits – sometimes radically reducing their website ranking or banning them altogether.

In the world of internet marketing, the only approach for long-term search engine ranking success is using ‘White Hat’ SEO techniques. If you run a business that outsources SEO, and you should to Stern PR™ - the best approach is to hire an internet consulting firm in Omaha that does SEO ethically.

Ethical SEO means to Industry Expert Mellisa Burdon, “building high quality website pages to engage and persuade, setting up analytics programs to enable site owners to measure results, while improving a site’s conversion rate“.

Call Susan Stern now  – Internet Marketing Consultant in Omaha.
402-212-7489

(Omaha, NE)  –  One of an Omaha business owner’s least favorite tasks is dealing with - sales people. The myriad of them. Someone wants to hock a pricey print ad, and they pressure you. “If you don’t purchase this Ad, it will kill your business!”.  An exact quote from one outfit in town. Another sales shark wears you down, with email, phone call and unannounced face-to-face visits, coaxing you to buy – this or that. It’s annoying & unsettling. Yeah. Sometimes you fall prey, just to get the sleazy salesperson out-of-the-way. Enough is enough. Run your business. Let Stern PR handle the rest.

“I am a tough cookie as your marketing rep.  Yes, there are many professional sales people in Omaha. Many I call friends. But there are a few bad apples. No worries. I WON’T let them push me around, wear me out, or attempt to sell us unnecessary advertisements. I will do what’s right for your Omaha business. I am suspicious, but respectful. If someone crosses the line, which does happen from time to time, I will not waver my position. I represent YOUR Company’s Best Interest,” strongly emphasizes Omaha Marketing Representative Susan Stern.

With that said, I wish to thank the professional media or print reps that I dealt with in 2011: Chris Aherns at KETV, Paula Wilcher at Val Pak, Sandie Curtis at Omaha Classifieds, Stacey Penrod at Omaha Magazine, Kay Barnett at Lincoln Journal Star – were the most impressive Omaha/Lincoln sales representatives. Your efforts are greatly appreciated. Thank you!

Stern PR handles all tasks marketing on & offline.  A one person marketing firm. That translates into personalized service & consistency. Affordability. Need a 2012 website Omaha Business Website? A corporate video? Website Copywriting. Graphic Design. SEO. On & Offline Marketing.  Stern PR.

Visit the Official Stern PR Website Now!

“Stern PR uses a proprietary SEO video technique to get your company’s online video commercial to rank high. Youtube, is only one piece of the pie,” notes Susan Stern. The tried and true techniques utilized by Stern PR include researched key words for an Omaha company’s business online, among other techniques.

Additionally, the video must be produced with a commercial-grade, high-definition video camera, not found in local stores. Prices for professional video cameras of high quality range from $3500-$25,000+. “If someone sells you a video camera claiming it’s high definition, and costs less than $3500, be leery,” says Susan Stern. Stern PR uses professional gear to get the best video quality. So, no worries there. Plus, the video script writing & voice-over is top notch, too. Not a business owner’s specialty, for sure.

Your best bet? Run your company. Let Stern PR handle the rest – video marketing, including Corporate Video Production, Business Training Videos, Educational Videos, TV Commericals, Cable TV Commercials, Wedding Videos – on & offline & much more!

Visit the Official Stern PR Website Now!
Video of Services
Thumbtack

Contact Susan Stern now at 402-212-7489

That “offer” is a kick in the pants to victims of the ship wreck. Insulting. Come on Carnival Corporation! Where is your brain?  Did your P.R. firm come up with this one? Or, did executives at the top – do it themselves. Fire ‘em. Talk about exasperating the crisis response.

Sure, survivors will reportedly receive 100% discounts on that cruise debacle, but that offer is a no brainer, too. It’s a given.

Carnival should have offered survivors a lump sum payment for pain and suffering, as a peace-offering, an apology. Instead, lawyers are pursuing a class action lawsuit for monetary compensation.

Bad, bad, bad Public Relations. The response is a major slap in the face to survivors, and makes Carnival Corporation appear as cold, profit mongers, who are only thinking about their company’s financial bottom line rather than the human tragedy’s impact on lives. Certainly Carnival should have done more, something monetarily worthwhile. Their 30% discount P.R. response here will certainly further damage the company’s reputation i.e. its near future profits. Not a smart move Carnival. You get what you give, as someone once said.

(Omaha, NE)  –  Every so often, I check where my Omaha company Stern PR ranks on search engines. Proudly, the results continue to amaze. I chuckle with total excitement that a one-person marketing firm such as myself – easily competes with large-size Omaha Advertising/Marketing Agencies, who have dozens on staff, high overhead and 10 people working on one client’s project, not to mention the much larger staff and salaries – altogether.

With the SEO strategies I have perfected, my business ranks on the 1st page of Google under ALL my industry’s key terms – beating out the big guys. Plus, the websites I have created for clients look beautiful, streamlined and 21st Century professional. They love my passion for copywriting, and my commitment  for total customer satisfaction.

Great news for Omaha area businesses on a tight budget. Stern PR is affordable. I handle marketing tasks myself, except that I utilize the expertise of my long-time programmer/developer Austin for the intricacies/expertise of website set up.  Stern PR does the rest: website management, website copywriting (active verbs, expressive words), web photography, videography such as internet video production, Video SEO, voice-over & production of TV/Radio Commercials, writing offline, graphic design and much more.

As for my 1st page ranking on Google for all my industry’s keywords demonstrates - Stern PR offers a lot to Omaha businesses in search of effective, yet affordable marketing solutions.

Reminiscing.  I recall a long time ago that my beloved mother taught me an important lesson when I was in the TV/Radio news business, in which I received attention and admiration. Sometimes it went to my head. She pointed out that, “you don’t have to tell people how great you are, they will figure it out themselves.” My dearest mother was right that modesty and humbleness make one a likable person. ‘Cause nobody likes a braggart. Agreed.

With that said, I am a firm believer, that if you have a highly marketable service to sell – that is your bread and butter - and Omaha businesses highly benefit with a streamlined image and increased profits - I think it’s ok to announce it! Don’t you?

So, in 2012, let me help you – elevate your Omaha business image – on and offline – to a higher level.

Expect personalized service.
Consistency.
Affordability by Stern PR.

Run your business.
Let Stern PR handle the rest!

Stern PR handles all your company’s marketing needs – on & offline.
As my motto goes, “Stern PR. Serious Strategy. Really!

Call Susan Stern Now! 402-212-7489

Visit the Official Stern PR Website Now!

Creative Omaha Marketer Susan Stern will design your advertising campaign aimed at producing sales now! ”One way to accomplish a SALES NOW approach is to always include an offer, a.k.a. a coupon for instance, in your advertising, on and offline.”  Of course, you’ll also want to hire an expert graphic designer/marketer like Susan Stern, who can create an attention-getting advertisement with the right words, photography, etc. Once you consult with Stern PR, and experience profitable results, businesses tend to have Susan Stern handle all on and offline marketing: website design, website maintenance, brochure creation, corporate/training video producer, SEO pro and so forth.

For more information on small business  advertising that does not break the bank, contact Stern PR marketing Omaha now!

Vala’s Pumpkin Patch 2011 Coupon Savings!

ON-LINE GENERAL ADMISSION TICKETS: Vala’s. 2011 Coupons! All on-line ticket holders receive a coupon for $1.00 off a Vala’s pumpkin. A General Admission ticket is for a one-day visit to Vala’s with over 46 attractions and 3 live shows. NO Convenience Fee! Receive your tickets by e-mail or have them sent as a text message to your phone. Tickets are $12.99 for Fridays, Saturdays, and Sundays, and $9.99 for Mondays through Thursdays

Click here to buy tickets on-line »

ON-LINE SEASON PASS. If you plan to visit Vala’s multiple times this season consider a season pass for $28.50 per person. You must be able to show your picture ID each time you visit Vala’s. For a family season pass at least 1 adult, age 18 or older, must be included. Children younger than 16 do not need a picture ID. Ages 2 and under are free. All others, adults and children, are $28.50 per person. Only those persons listed on the pass may use it for admission to Vala’s.

Click here to buy tickets on-line »

AT NO FRILLS SUPERMARKETS.  Vala’s Pumpkin Patch Coupons 2011. You may purchase tickets to Vala’s at any No Frills Supermarket in the greater Omaha area. These “SUPERPASSES” are $12.99 each and contain a coupon for $2.50 off a pumpkin and a “Vala Buck” for $1.00. Total value of the SUPERPASS is $16.49! For a listing of store locations, go to www.nofrillssupermarkets.com.

AT THE DOOR. You can purchase Vala’s tickets when you arrive at one of the front cashiers at the Admissions Barn. We take cash, VISA, Mastercard, and Discover.

WILL-CALL TICKETS. We can hold tickets for you at the Admissions Barn window or we can mail out your tickets within 7-10 business days. To order, fill out the contact and payment information below. These tickets are valid for the 2011 and 2012 fall seasons.

By Susan Stern – Omaha

For 2010 rates & coupons scroll below

(Gretna, NE)  – Vala’s Pumpkin Patch near Omaha offers fun, not only for the kids, but for adults too. 2010 update: Monday, Tuesday & Wednesday evenings after dark is the way to go. Not only do you pay a reduced entrance fee of $10.75 per person, but viewing the constantly improved pumpkin patch offerings in the evening is way better than during daylight. Makes sense.

The fun is on stage, too. Take comedian www.amazingarthur.com who holds shows throughout the day on stage near the entrance/exit. Oh my gosh. I giggled every time – he walked and talked. What a cutie pie, with the handsome chiseled jaw and dirty blond hair. Shucks. Yes, he seems absolutely amazing alright. He’s a hilarious man who peppers his jokes with a little bit of salt from the 80′s, great for our generation, and the ADHD-like magician variety of today. Moms may not leave their tree stump. Yes, there’s something other than pumpkins to look at. Sorry single moms. He’s got a ring on his finger. Tee hee.

Beyond Vala’s eye-candy, kids age 6 and up will enjoy the open air bouncy blob – a gigantic trampoline -like jumping blobs – but safer – which offer loads of fun. The free blob is a great way for children to release their energy. There’s one for tweens/teens too. Mom’s and dad’s may partake. Of course, you gotta take off your shoes. Everyone.

The simple things keep the young ones happy, like climbing on John Deere tractors, and the hay rack ride. These offerings, plus the gorgeous colors of fall, teaming with happy children’s faces, can create picture perfect moments for camera enthusiasts. Don’t forget it!

If you’re looking for a discounted pumpkin purchase - look elsewhere - pumpkin finds here are for entertainment purposes only. Still, it’s a gob of fun to get off the hayrack tractor ride & and comb the field for the first pumpkin that suits your fancy.  But mothers take note. This activity should be the last on your list – otherwise you’ll be lugging a heavy pumpkin around for the day.

For action enthusiasts, there’s a pumpkin cannon shoot demonstration. And, you can fling a giant sling shot. 10 balls for $3.00.

Moms and dads. FYI. Don’t expect a Disney World Adventure at Vala’s Pumpkin Patch with lights, camera and flash action. It’s low-key country, complete with down home fun. Sure, there’s roughly 2 hours of stuff to do and see. But be prepared. Some of the sights might bore such as the non-spooky haunted house, storybrook lane and similar scenes. Yawn. But, it’s fun to watch young ones enjoy these activities, including petting the farm animals. 

But hay….Everyone likes the train. Cost $2.50. The pig race kills time. Kinda interestering. If all else fails, you can munch on food like turkey legs, fried Succotash, or Barbecue. Blow some cash, why don’t you?! You can spend some dough if you shop here for Halloween supplies and other goods – gords, jellies, cider, scented candles and such.   

As for admission at Vala’s Pumpkin Patch, it ain’t cheap, but not too costly either.

2010 Update: Vala’s pony rides at $5.00 a pop is outrageous. It should be priced at $1.00 per ride. Also, the food is okay. I’d rather arrive fed. The chicken ranch wrap was cold and tasteless, the chili not so good, and the kid’s meal does not offer soda. Their pizza was iffy. Overall, though, Vala’s was a lot of fun. They added a camel, the haunted houses are enjoyable for young children age 8 or so & adults. Nothing too scary. The main gift shop offers a lot of costumes & disappearing ink – which we purchased. Every kid needs to experiment with disappearing ink!

Editor’s Note: Article Review originally published in 2008.

2010 Update: AT NO FRILLS SUPERMARKETS. You may purchase tickets to Vala’s at any No Frills Supermarket in Omaha area. These “SUPERPASSES” are $12.75 each and contain a coupon for $2.50 off a pumpkin and a “Vala Buck” for $1.00. For a listing of store locations, go to www.nofrillssupermarkets.com.

The price went up $.50 cents in 2010 from the 2009 season. In 2009 compared to 2008, the price went up .25 cents.  

Coupons Click Here!!!!

Register to Win Free Passes Here

valaspumpkinpatch.com

Buy Tickets Online

Do you own a business? Susan Stern offers complete marketing. Omaha website design, SEO & introducing the best way to catapult your company to the top pages of Google – Corporate Video Internet Marketing Omaha NE – Blog Article written by Omaha mom, Susan L. Stern.

Visit professional porfolio at www.sternpr4less.com

  Stern PR™. Serious Strategy. Really!

As a former journalist, I strongly favor an open justice system for citizen access. Yes, the public has a fundamental right to view a trial, have access and attend trials held in a public place, a right backed by the First Amendment to the U.S. Constitution. Advocates claim courtroom cameras function as a checks and balances system, ensuring professionalism by attorneys and the judge. The same principle of keeping a critical eye on attorneys and the Court remains available to the public and reporters, by simply physically attending the proceedings and reporting on them. Live TV cameras are not necessary.

Additionally, the televised Anthony trail, clearly took away the judicial system’s dignity and decorum, evidenced in part by a courtroom gallery observer giving the bird to a Prosecutor, a mentally unstable observer shouting crazy talk, and fist fights from citizens fighting to get a courtroom seat. Fortunately, the jury only witnessed some of the inappropriate goings-on, was sequestered and was able to not be swayed by the media circus and their pundits’ across-the-board public conviction of Casey Anthony.

On a side note, I do believe the Anthony verdict was rendered fairly based on circumstantial “evidence,” the lack of “scientific evidence” and reasonable doubt that the Defense attorneys were able to show. The prosecution’s use of unaccepted “evidence,” such as the unproven validity of vehicle air samples showing human decomposition is one factor for their case’s demise – as was the state’s inability to determine Caylee’s cause of death -  not enough to convict. The only thing the prosecution did effectively prove is that Casey Anthony was a pathological liar.

Still, outside the courthouse, there’s another bad after effect of the televised trial and media circus reaction to the verdict. Combined, it has triggered a potentially dangerous situation for all parties. It’s being reported that after Casey Anthony’s murder acquittal, their family, the jurors, attorneys and perhaps the judge are suffering a backlash in the form of death threats. The grandparents, George, Cindy and Lee have reportedly gone in hiding. When the dust settles, will they be able to return to work and lead normal lives? Despite her acquittal, Casey, soon to be free, may never escape being recognized, likely preventing her too from finding gainful employment, and moving on with her life in a healthy way – safe from mentally unstable vigilantes who vehemently oppose the verdict thanks in part to the media ‘s sensational and biased opinions – triggered by live trial coverage.

Additionally, on Orlando Florida streets, there is a boiling pot of public emotions in the form of protests from citizens who don’t feel justice was served – ignited by a biased media and extensive live Trial coverage. Would some crazy person take it upon him or herself to murder Casey or her family? Certaintly, media bias triggered by Live TV cameras, are primarily to blame for the troubles all parties involved now face.

There is also the issue of catapulting attorneys and the Judge to celebrity status, a self-interested motive to increase their political and financial gain - an after effect of live courtroom cameras and combined media circus. Did each party play to the camera and forget their duty?

So many questions. But one answer is clear. Cameras in the courtroom, especially in sensational trials like this one, have a potential to create public chaos, ignite a life-threatening backlash to all parties, and could fail to give a defendant a fair trial. Live TV courtroom cameras must go for the good of all citizens.

By Omaha Website Designer | Omaha SEO Pro Susan Stern
(Omaha, NE)  –  The single most important investment a business should make beyond a quality website and internet video commercial – is to encourage online traffic to your website home page. Known in the industry as Search Engine Optimization (SEO), it’s an integral internet marketing tool. Without a mechanism to drive traffic, you are left with nothing but a storefront. With effective SEO, would-be customers find your website when they type in keywords for your products and services. With an estimated 60% of people searching online before they make a purchase, SEO is of the utmost importance for a business to net profits.

Here you shall find the results of research by the London-based research marketing firm brightlocal.com – which demonstrates that Google’s search engine drives the most traffic. Thus, the importance of Google to website owners. Additionally, the findings show that businesses should have SEO directed to Yahoo and Bing search engines and have a Facebook presence. Finally, website owners should have what’s called backlinks or referring sites, i.e. websites or online videos that link to your business website.

Omaha Search Engine Optimization (SEO) pro Susan Stern understands the nuts & bolts of driving qualified traffic to your website. Stern PR™  helps Omaha NE business achieve top SEO ranking using a proprietary video marketing technique, organic SEO, business listings, blog writing, backlinks, social media, title/meta tags & much more! Would be customers WILL find your company online during a product/service search.  Omaha business Search Engine Optimization by Stern PR™ works! Learn more. Visit the Official Stern PR Website NOW!

Contact Susan Stern of Stern PR™ for all your Omaha internet and traditional marketing needs. Stern PR™. Serious Strategy. Really!

Contact Susan Stern Now! 402-212-7489

Stern PR offers Omaha business website design, Omaha Internet video commercials, Omaha search engine optimization (SEO), Omaha web writing, Omaha web photography, Omaha web videography, graphic design, Omaha media & print advertising, public relations and journalism.

“Usually small and medium-sized companies come to my door for a custom Omaha business website marketing plan. What results is a streamlined company image, a new slogan, an internet video commercial, unique TV and radio commercials, eye-catching print advertisements and more including Omaha business SEO that works,” emphasizes Susan Stern.

Internet video commercials are something Stern PR highly recommends, too. “One of the most effective ways to catapult your business to the top of the search engines is for Stern PR to create a custom  high-definition internet video commercial on your Omaha website home page. Using a proprietary technique, I then optimize the video for SEO. Would-be customers are more prone to watch an excellently produced internet video commercial than simply read a website,” emphasizes Susan Stern.

A custom-made video commercial by Stern PR can also be used in the boardroom, at trade shows, and other venues. Adds Susan Stern, “in this gadget age, people have evolved to have short attention spans. So, they’d rather watch a professionally-produced video commercial about your business than read. After they watch the video, people then tend to be open to reading your website and other content.”

Visit Stern PR website now for more information on Omaha business branding done right!
Or call Susan Stern directly at 402-212-7489 in Omaha.