1 in 5 Heard of SEO!

Original Article Published April 2, 2012
Updated April 4 & 17th & 18th 2012
By Susan  L. Stern

(Internet, USA) –  Can you answer this question definitively – Do you know what SEO is? Turns out – 1 in 5 Americans – have heard of Search Engine Optimization, i.e., SEO…according to a survey by Matt Cutts, a senior software engineer at Google. In other words, that means 4 in 5 people – do not – know what SEO means. Cutts’ survey sample involved 1576 people, using Google Consumer Surveys, a new research service.

The survey found gender differences, too. The number of men and women who have heard of SEO stands apart. Interestingly, the research found that nearly 25% of men heard of SEO, with 16% of women aware of same.

Definition: SEO is the professional process of attempting to achieve 1st page Google, Bing & Yahoo ranking for your Omaha business website and/or directory listings.

What does that tell us Omaha internet marketers? “We need to inform the businesses we represent about the absolute necessity of having a regular SEO plan of action in place to build and maintain top search engine placement rank. That is, where your website or online directory listing appears on Google, Bing & Yahoo,” emphasizes Susan Stern, Stern PR™ Omaha.

- Click for FULL View - Courtesy of Google's Matt Cutts

Omaha Internet Marketer Susan Stern Stern PR™ did her own informal, unscientific survey and found the same results as the Google Pro – that companies seem to be in the dark about SEO. “You can’t just have a website coded correctly to appear on the 1st page of Google. You have to constantly refresh the website content writing, the graphics (coupons), keywords, and take extra measures like write industry articles on your business blog, add website coupons or a news feed and have your SEO professional promote your online video commercial in mass monthly. On the latter note, Forbes Insight published in December 2010 found that 59% of senior executives prefer to watch video instead of reading text, if both are available on the same page,” notes Susan Stern, a Marketing Consultant in Omaha, Nebraska.

The fact that only 1 in 5 people, an estimated 20.4% of Americans have heard of SEO based on the Google study is astonishing. “Cause it’s something that every business needs to achieve website search engine success,” summarizes the Omaha Internet Marketer.

Additional Statistics. Website business owners must understand that SEO is a high stakes game that you must win. After all, if your company website sits in the top tier of search results, you may experience a big traffic and sales increase.

Another study was released in September 2011 by the Pew Internet & American Life Project that found that 58% of those surveyed search the internet for information before buying products and services, with most users only viewing the first page: Google, Bing and Yahoo search engines.

How do search engines determine which websites go where? A site’s position on Google, Bing & Yahoo is based on a mathematical formula, an algorithm, which give high rankings to sites coded correctly, packed with viable keywords and more. In terms of outsourcing your SEO, Marketing Consultant Susan Stern, Stern PR™  in Omaha offers suggestions.

Stern PR Article Published Nationally - Ezine - Read Here!

The SEO professional you hire needs to regularly make updates:

**Write Industry-related journalism/PR articles on Business Blog
**Swap out & re-design online website coupons
**Write Social Media updates: Twitter and/or Facebook
**Website Keyword analysis, competition analysis, keyword implementation & reports

With 4 out of 5 people unaware of what SEO is, that is a tell-tale sign that website business owners need to get educated on SEO, at least learn the basics, before you outsource these tasks to an internet marketing expert. When all is said and done, in today’s internet-driven technology age, regular, i.e. monthly search engine optimization is as essential as having a company website.

Call Susan Stern, Stern PR™  in Omaha now to enroll in a monthly SEO plan.

 –end–

About the Author:  Susan Stern, Stern PR™ , Marketing Consultant in Omaha, Nebraska specializes in website design, website copywriting, search engine optimization, video internet marketing, videography and photography, graphic design, traditional marketing, public relations and advertising. Learn how Susan Stern can help your business achieve marketing success on & offline.

Call Susan directly in Omaha

402-212-7489

Visit the Official Website Now!

Go to Official Stern PR Website Here!

Help Omaha Business Ground Up

****Got a business without bells & whistles? You NEED a decent logo, wowable website design, an interesting internet video commercial, catchy slogan and clean copywriting for aesthetics & SEO (Search Engine Optimization), where your website ranks – 1st page is the only place that matters.

Susie Stern, Stern PR™, a multi-skilled Marketing Consultant in Omaha develops a business image from scratch. Name branding. Notes Susie, “I am the go-to person to help a company owner launch their marketing on & offline. All things communication. For client Dave Mitchell, a young Omaha entrepreneur who started Game Repair Shop™, I have put his business on the 1st page of Google, Bing and Yahoo. It took less than 24 hours to achieve 1st page ranking. Of course, maintaining search engine rank, will take monthly SEO maintenance by me. For now, though, Game Repair Shop™ is on top.

I started with logo design. Then, I produced a slick :30 video commercial. “You killed it,” replied owner Dave, in reference to the quality Omaha video commercial production done solely by Susie Stern, including voice-over. The advertisement is currently running on Cox Communications in Omaha – and all over the internet, including the client’s website.

Dave is also pleased about receiving 1st page search engine rank. In 11 days since contract was signed, Stern PR™ completed the video commercial, logo, business listings, favicon, is in the process of finishing the website and beginning to do SEO, starting with internet video marketing.  Emphasizes Susie, “Video marketing in Omaha is one highly effective way to improve search engine ranking. Now that Dave has a spot produced, it’s time to mass SEO it!”

Stern PR In Omaha, Website Design Sample

Now, Stern PR™ is finishing Dave’s website design (left), the website content writing, the gallery graphic design, title and meta tags, building storefront, business listings, a ton of work and so forth.

“I am very enthusiastic about this project. For one, the owner is a young businessman with a great game console repair and case modding service. While building his potentially vibrant company, Dave is simultaneously working on obtaining Degrees in Business and Computer Engineering. I heavily discounted the marketing rate I normally charge for consulting services, because I am a big supporter of helping newbie’s. It’s exciting to be aligned with a cub, per say, an-up-and-coming someone with smarts, a great business idea and who is savvy for tech – to boot. I have a lot to offer him. We’re gonna get ’ur done.”

“Yes, I’ve got Dave covered. As his marketing consultant in Omaha, I offer a multitude of recommendations and urge implementation of them from a B2B perspective. That’s why I suggested Dave ALSO sell custom logo design for laptops for business, besides game console design and game system repairs in Omaha – the latter two – his.”

In the meantime, Susie Stern, Stern PR™, a Marketing Consultant in Omaha, is also giving Dave advice on other levels: legal issues and taxes (Susie Stern is not an attorney nor a CPA). ”I advised him of the absolute necessity of having a legal contract, and I am offering the service to write one for his company, too. Here’s another scenario. If an Omaha gamer shop were interested in his work. He should act as a subcontractor to mod game consoles, rather than an employee making $10 bucks an hour. I suggested to him – how he should position himself as an independent contractor, maintain a certain level of control of pricing, payment terms and so forth.”

“As a marketing consultant in Omaha, I am also keenly aware of copyright laws, rights & title. All of these legalities are used in marketing. For instance, video marketing, website images & so forth. I seek to protect the companies I represent, my interests – all parties.”

Watch Video of Services NOW!

Yes, Stern PR™ helps Omaha businesses get off-the-ground & up-and-running!
No-nonsense business advice. Polish an image. On & Offline.

Stern PR™. Serious Strategy. Really!

Get your Omaha Business Marketing Plan Moving…
Call Susie Stern NOW!

Direct: 402-212-7489
Visit the Official Website

Stern PR™ Web Writing

Writing for the Ear & SEO ****Susie Stern, Stern PR™ is NOT ONLY an Omaha creative writer for – traditional marketing – like brochures, news releases, journalism/PR articles, company slogans, mission statements & the like. Here in Omaha, Stern PR™ specializes in – internet marketing – writing SEO friendly website content – to boost search engine rank & evoke a call for action.

Content writing SEO MUST be keyword rich & regularly updated. Notes Omaha Copywriter Susan Stern, “your business needs to have your marketing consultant periodically update your website, blog, directories etc. If you don’t, trust me, your website will fall further down the search engines to the dreaded page 2 & beyond.” Weeky, bi-weekly web content updates – recommended. At the very least – monthly. Having Susie Stern write articles on a unique business blog + social media sites like Twitter – important, too. Stern PR™ offers a monthly maintenance plan that fits all budgets.

Stern PR™ goes beyond just website & traditional copywriting. As a marketing consultant in Omaha, Susie Stern refines a company’s image via – Words, Graphics & Video.

Call Susie NOW for website copywriting in Omaha – journalism/PR article writing…writing for the ear & SEO.

402-212-7489

Visit the OFFICIAL Website NOW.

OP: Conflict Interest

By Sam Schwartz – Contributer

Click to Visit Official Stern PR™ Website Now!

(Omaha, NE)  –  It’s an ethical dilemma. One obstacle an Omaha marketing firm faces is considering to take on clients that directly compete with another. “Recently, I have made the tough decision to turn down a potential business client because the company directly competed with an ongoing customer of mine,” states Susan Stern of Stern PR™ Omaha. While Stern PR™, a marketing firm in Omaha, NE, does not sign non-compete agreements, in terms of ethics, Omaha Marketing Consultant Susan Stern feels a sense of loyalty to the clients she serves and prefers to keep them happy and not create waves.

“I have never faced this ethical issue before. Two clients who compete – simultaneously seek my Omaha marketing expertise. So, I gave the conundrum some thought. I weighed the pros and cons. Technically, if I were to take on both clients in the same business for website design & SEO work, the one who pays more for my search engine optimization services, for instance, would end up in a better spot on Google, Bing & Yahoo. In other words, the more financial investment a client commits increases the time I spend on the company’s SEO, the better their results. That doesn’t seem right,” notes Susan Stern,  an up-and-coming marketing consultant in Omaha, Nebraska.

Omaha marketing consultant Susan Stern espouses strong business ethics. ”I am a straight shooter. I am not going to sell you something your company does not need. As marketing consultant to your business, I will not pressure you either. I will always look out for your best interest,” says Susan.

Call Internet Marketing Consultant Susan Stern

402-212-7489

Visit the Official Website!

Stern PR™…Start Ups

(Omaha, NE)  Technically, if you have a business plan, Stern PR™ Susan Stern, a marketing consultant in Omaha, Nebraska can make it become a reality. Help you focus. Give a valuable opinion. Put the plan into action!

“I’ve done it before, and I’ll do it again. A company comes to me, just starting up or has a clip art logo, and I help them launch their business plan, marketing-wise. Boom, done.Takes a couple weeks. I’ll unveil ‘total image marketing’: Logo. Slogan. Website. Video. Local print marketing. Registration with the state & BBB if industry neccesary. Check local, state and federal laws based on industry. I then create their legal contracts, mission statements, brochures, business cards, advertisements, etc. On your best behalf, I help cover your Aspen, Colorado, as I say,” remarks Susan Stern, owner of  a one person Omaha marketing firm.

I did this labor-intensive, creative & technical work for – A Hammer for Hire™ – Waterloo, Nebraska. A quick deadline. For instance.

Stern PR™ Susan Stern handles all the details.

402-212-7489

Below – Click Stern PR Website Snap Shot – Leave Business Blog Here & Visit Official Website Now!

2012 Video Debut!

By Susan L. Stern

(Omaha, NE)  — The wait is no more! The Stern PR™ Susan Stern 2012 video of services is here! Thus far, the reviews are great!

Every year, Omaha Marketing Consultant Susan Stern unveils a public portfolio showcasing the wide variety of projects to be proud of. Reminder. Omaha’s Stern PR™ offers everything that a business needs in terms of Omaha Marketing, Advertising, Public Relations & Journalism - on & offline.

“People don’t care, and may not realize the labor-intensive effort for creative & SEO-friendly video production the Stern PR™ way - done right! For example. For my own production, it took 60+ hours. Creatively. I start by shooting the video with a professional grade, high-definition & high-resolution video camera. I do same with high-resol still cam. Then, I transfer to my computer – a custom high ram, best processor, highest storage capability on-the-market 2012, an all-in-one touch-screen, flat screen, best graphics card desk top. And, no, it’s not a MAC. It’s a grand PC. Yet. reasonably priced. An IBM company created-system, on a side note.

Back to Video 101 by Stern PR™.  I first choose the golden soundbites, video, etc. I had already edited in my head during shooting, so I know approximately know where to go on-the-time line – for that choice excerpt. Forward, it takes hours as I manipulate each video frame-by-frame, interspersed with custom video effects, transitions, panning & more. Do this. Change that.

I pick & choose the right music bed – in my vast commercial-purchased video library.  I comb through several dozens of songs & bits – for the right track.

Once music is chosen, I place it on the - edit bar of-  my industry-level video production program.  I then lay down my voice-over. I zoom in each minute audio frame and edit-out breaths. Clean up copy. Import new media. Redo. Playback. Revise. Lay down new Susan Stern voice-over tracks. Render. Examine. Revise again. Re-edit. Whew!

When all is said and done. I download to appropriate video sharing sites. Redo. Redit. Delete old. Download again. Perfect. I then draft keyword rich for SEO description, title and tags after extensive research & analysis involving competition search engine 1st page placement. This is the entire process. Stern PR™. Pre & post production.

As for Stern PR’s 2012 Video Debut, time invested maxed out at 60+ hours,” stresses Susan Stern, Stern PR™, Marketing Consultant Omaha. “I worked some overnights. Many, many hours. Eventually, I get to the point – where I just know the production is great. I publicize it!”

Susan Stern is so enthused. ” Gotta be candid. I got the ‘itis’.  I think I am gonna immediately produce some – informative – Stern PR™  mini-videos, asap too.”

Stern PR™ offers the same enthusiastic commitment/passion for clients - corporate videos for websites, training, boardrooms, trade shows and for a sales pitch! “Like a reporter as I use to be, I research. Learn, the product/service of each client I represent. It’s not complicated, for me. In fact, I’ve impressed one client in particular, he tried to hire me as sales director. No thanks. Much appreciated. I’ll stick with marketing consulting. Anyhoo, back to the passion of Stern PR™, I then streamline a company’s image via corporate video  – complete with an ear-soothing, eye-catching slogan & entire name-branding – on & offline.”

Expect the best. Stern PR™.
Learn more at Official Website.

———

So, sit back for 1 Min :30 second. Then, call Susan Stern today.

Name-branding, building & maintenance. 402-212-7489

Call Susan Stern directly. 402-212-7489

Stern PR™ Ethics Tips

Sam Schwartz – New Contributor

(Omaha, NE)  –  In the voluminous business world, Omaha Consultant Susan Stern, owner of an up-and-coming full-service Omaha website design & marketing company known as Stern PR™, a.k.a. sternwebdesign.com and sternprmarketing.com - offers sound advice for marketing firms when considering taking a new customer. In actuality, these wise suggestions - apply to all businesses.

“Be careful of the clients you represent,”emphasizes Susan. “If they have a poor BBB rating or questionable online reviews – as Marketer, you gotta first find out WHY and HOW – from that would-be client and elsewhere. Was it legitimate, OR was it someone who had an Ax to Grind? Did they resolve the issue? What prompted the complaint? Was it their product/service? Customer Service? Something fixable in their company? OR, was it simply slander from a competitor or a disgruntled individual – for other reasons.”

Stern PR™ understands the importance of ONLY taking on companies with strong ethics & professionalism – for these are the values Susan Stern, Stern PR™ espouses. ”I was raised by fabulous parents, one in the legal profession, the other in real estate, both involved in philanthropy – mom and dad taught me that honesty, standards and ethics are essential both personally and professionally. Work hard. Help others, i.e. altruism, etc. Ditto in journalism school, I was taught that a reporter must check and double-check the facts, research, always seek the truth and be objective (no matter personal bias, if any). Of course, don’t let the media outlet sales department or big Ad buyer influence a news story angle.”

Ethics matter. “In my growing marketing business, I have also learned from – experience – to only take above-board companies, who embrace strong professional ethics. If they do not have upstanding business practices, that I can prove in my research, it is the position of Stern PR™, that I would decline assisting them.”

That said, Stern PR™  will take-on clients who have been slandered, defamed, libeled or had a crisis – to repair their honorable reputations – using a variety of ethical principles to manage the backlash. Or, if a company has problems internally, Susan Stern will help resolve the issue. Crisis Management is one service Stern PR™ provides business. “Be aware, if your company is in a public crisis, don’t do-it-yourself. Emotion gets the best of all of us! You need a third-party to handle it.” Stern PR™ may also offer a name or two of top-notch Omaha Corporate attorneys who may further assist you, if need be. 

“Admittedly & unfortunately, there has been - one instance – where I, myself took a client - unbeknownst to me at the time – with less-than-stellar practices. I had naively believed that I would be compensated for my labor-intensive on & offline marketing work. In the end, the questionable client was an individual who took my work – and ran, without payment – breach of contract. An estimated loss of $4,000. Then there was online libel/defamation by same, when I tried to collect payment. The lesson? You live, and you learn – they say. Plus, don’t just take any client.”

So, in this vast business world with companies of all kinds of morals & principles, Omaha Marketing Consultant Susan Stern recommends that her industry colleagues do their best – to do their homework – before accepting just any client. More clients will come knocking on the door that are a right fit.

courtesy of vergemagazine.com

“It’s ok to tell a company that – you can not take them on – as a client. This is where you gotta soften the blow a bit, to be candid, but kind. I think it’s fine to be diplomatic and tell them either “I am too busy to take on new clients right now. OR, I just don’t think I am the marketer that best suits your needs,” emphasizes Susan Stern, Stern PR™.

It’s never easy building a vibrant business like Susan Stern, owner of Stern PR™ in Omaha Nebraska. You go through ups-and-downs. Challenges galore. Sometimes you face Type A personalities who can be tough, etc. You constantly have to revise your contract to cover all instances. You need to protect your copyright work, too. Don’t let anyone push you around. As a woman marketing firm owner like Susan Stern, expect to sometimes go out of your comfort zone – generally, women are givers and nurturers - but you gotta be firm and fair, and not be bullied – to survive with the sharks. “Trust me, you’ll gain respect,” says Susan.

The lesson here. Don’t take just any client. Only take the clients with strong ethics. Do your research. If you make an oops, and take-on a client who turns out to not pay the bill, etc. Learn from it.  If your work is excellent, that you constantly strive to do ‘what’s in the client’s best interest’ like Susan Stern of Stern PR™ does, then – no worries – your marketing firm will thrive!

Read Article – White Hat SEO 

Contact Susan Stern Now 402-212-7489

Stern PR™ Gives Back!

By Samuel Schwartz – New Contributor

(Stern PR™ Susan Stern)  –  Omaha Marketing Consultant Susan Stern Stern PR™ makes it a top priority to give back to the community in the form of organizing events for the Elk Creek Crossing Omaha HOA and handling marketing tasks at Omaha’s Friedel Jewish Academy.

“I love doing things for others. I figure, why not use my graphic design and video production expertise toward philanthropy. So, for several years I have handled the Friedel Jewish Academy End-of-Year Video production, a labor intensive production that received high reviews! I am also frequently called upon to shoot professional photos, create graphic design & copywriting mailers for the school, gratis. It’s fun and feels great to give altruistically,” notes Susan Stern Stern PR™ Omaha.

As for the ECC neighborhood association, Susan Stern of Stern PR™ passionately strives to stand by her slogan, ‘Serious Strategy Really,’ handling the website content maintenance, copywriting, photography and video. Few neighborhoods in Omaha offer an up-to-date neighborhood website like the one for ECC. Stern PR™ offers these services for next to nothing. Check it out here.  

Susan Stern also spearheads events for families. “A couple of gal friends of mine are getting ready to organize the ECC neighborhood Easter Egg Hunt – a popular extravaganza that has grown over the years. So the upcoming holidays are gonna be really fun,” says Susan.

If your non-profit organization needs Omaha marketing expertise, i.e. help, for little or no cost -
Contact Susan Stern Stern PR™ Superior Service. “Serious Strategy Really!”

402-212-7489

Stern PR™ Video Debut

(Omaha, NE) — Attention, attention. The Susan Stern Stern PR™ 2012 Video is on the editing floor & ready for a public debut – the week of March 20! “I am super excited about publicizing this all-new video production. It shall contain the latest examples of my Omaha marketing work for such companies like Best of Omaha’s Heartland Lawns, CKF Consolidated Kitchens & Fireplaces, All Clear Windows, Snell Heating & Air Conditioning, among other great local businesses,” says Susan Stern Stern PR™.

“I am especially proud of some of the equipment upgrades in which I have invested – from a high-definition professional video camera, a few extra still camera lenses, top-notch pro lighting equipment and some superior computer software, that makes my job a heck of a lot less complicated and more polished. Clients seem to love the clarity of both my videos and photography. Good equipment is a wise investment.”

“Looking back, I remember starting my marketing business on a shoe-string budget with no extras. You know, with an ok, do-the-job, low-resolution video camera, and a computer that held hardly any memory. Boy, did it crash a lot. I still worked around it – and through it. It’s a fond memory. That said, thank goodness those good old days are behind me. Since then, thanks to great customer reviews of Stern PR™, with clients returning again and again, I am on my 4th computer, but this one has a superior processor and plenty of memory. So, I am crossing my fingers, that this may last several years.”

So, stay tuned for the debut of the all-new ‘Stern PR Video of Services 2012′

Visit the Official Website Corporate Video Portfolio Page Now!

Stern PR™ Web Award!

A Stern PR™ produced website has won national recognition! AutoInc Magazine named Sparks Computerized Car Care™ in Omaha Nebraska as one of the top ten automotive websites in the USA. “I am ecstatic that the marketing work I do for one of Omaha’s best automotive service centers earned industry distinction for both my Client and my own small female-owned company,” notes owner Susan Stern of Stern PR™.

Stern PR™ handled the entire website development from image strategy and implementation to slogan creation, copywriting, photography & graphic design. ”On the writing, about which I am passionate, I wanted to commemorate the owner’s beloved father. The resulting write-up has been well-received.”

Meantime, Stern PR’s™ HTML expert Austin Scott imputed the data and set up the user-friendly Website Content Management System, allowing for easy editing, coupon uploads, and so forth.

“The Stern PR™ signature style is a modern 21st century website, with a bit of flash and circumstance in terms of appearance, yet informative SEO-rich content that is non-technical in nature and without extraneous words & inactive verbs. One thing you won’t find often in Omaha is a website SEO writer and creative writer. I offer both and clients seem to really be pleased,” says an enthusiastic Susan Stern of Stern PR™, who’s scoring superior reviews.

AutoInc Magazine is the official publication of ASA, the Automotive Service Association. A team of judges reviewed hundreds of websites before narrowing the field to what it considered the best. AutoInc Magazine chose Sparks Computerized Car Care™  based on achieving certain key criteria:

1. First impression
2. Visual design
3. Navigation
4. Encouraging action
5. Consumer-friendly
6. Credibility
7. Appearance
8. Innovation
9. Technical
10. Interactivity

 Learn more how Omaha marketer Susan Stern can help create an effective on & offline marketing strategy that nets results.  Contact Stern PR™ now!

Now why hire a high dollar Omaha Advertising Firm with high overhead and many faces. Susan Stern Stern PR™ handles it all – for less!

Call Susan Stern directly at 402-212-7489

Online Reviews 4 Biz

By Susan Stern

(Omaha, NE)  –  Stern PR Omaha’s Susan Stern offers tips on how business should deal with negative reviews online. Stay calm, act professional, respond and move on. Notes Susan, “the best advice I can give is to remember the old adage “customers are always right.” So that means, politely reply to poor online reviews in this way:

• Thank the reviewer for taking time to provide feedback
• Apologize to the reviewer, rectify problem and invite customer back if their gripe is legit
• Offer a partial or full refund if situation warrants
• Don’t reply to abusive reviewer – just ignore them, flag the complaint for removal or consultant with an attorney
• Don’t offer them an explanation or excuse
• If online reviewer is a fake, say from a competitor with a fictitious name, mention that no customer exists & invite them to call
• If online reviewer with a personal gripe opts to defame or slander, call he or she out on it. Reply professionally. Consult w/Attorney

Another suggestion. Periodically run a Google, Bing and Yahoo search for your company online, to not only keep track of what people are saying, but to reply immediately to reviews – good and bad. Adds Susan Stern, “remember to never argue with the customer. ‘Cause yes, even though we may not feel this way, as business owners, we need to embrace the doctrine to treat each customer with respect, i.e., the customer is always right…

Even when they’re wrong.

Good luck!

Content Is King SEO

(Omaha, NE)  –  Have you heard the phrase ‘content is king’? The saying refers here to the ABSOLUTE necessity of outsourcing SEO – regularly updating your website & other online company listings. Notes Omaha Internet Marketing Consultant Susan Stern, “you gotta do it. High-quality SEO copywriting and periodic re-writing is SEO 101. Your business MUST regularly update content to maintain position & boost your website search engine ranking. If you just do nothing, let your website sit, trust me, your website will continue to fall further down the search engines. I tested the approach or lack there of and your website will get lost.”

How important is  “the most up-to-date” content? On Google’s blog post, there is a clue,  “Search results, like warm cookies right out of the oven, or cool refreshing fruit on a hot summer’s day, are best when they’re fresh….”

The website content writing & re-writing process is not do-it-yourself. SEO writing is for experts…only. The process involves complicated keyword analysis and implementation that a layperson can not do. Equally as important, just because you hire a professional SEO writer, FYI, be aware that most SEO companies offer one, not two services. They are NOT professional copywriters (writing for the ear). So, the writing is stale and unprofessional.

To reiterate, in the world of SEO firms, you’ll find many are web programmers only. So, you’ll want to find a web content writer, an Omaha Internet Consultant who offers both: SEO & creative writing for business. Not common. Rare.

Susan Stern Stern PR™ ,  an internet marketing consultant in Omaha writes for SEO & aesthetics. “I have over 20 years experience writing for broadcast and print journalism, corporate communications, commercial broadcasting, and so forth. My writing is fun to read. Clean. To-the-point. I use vibrant verbs – appealing adjectives.”

As for how often to refresh content? Once a week, every couple of weeks or at the minimum once-a-month – is recommended.

Again, to maintain and build website ranking, you need fresh content updates by Stern PR™. Your best investment is to sign a “Content is King” Annual Service Agreement. Call Susan Stern Now. 402-212-7489

With an estimated 150,000,000 million active websites on the internet, the task of sifting through searches is insurmountable. So, Google uses a math equation to organize. The keywords written on your website & elsewhere is what Google’s algorithm searches out. Fresh content = better ranking.

So, yes. ‘Content is King,’ for a website business owner. After all, being listed prominently on Google, Bing or Yahoo can result in a big boost in website site traffic – and achieve the ultimate objective – propel profits.

Contact Stern PR™ -  Omaha Internet Marketing Consultant Now…

White Hat vs…

By Susan L. Stern
(Omaha, NE)  –  In the vast world of SEO (Search Engine Optimization), there’s the good & bad guys – two different techniques aimed at increasing Google, Bing & Yahoo search engine ranking, notes Omaha Internet Marketing Consultant Susan Stern, of Stern PR, a.k.a. ‘White Hat’ is ethical. This is the preferred method by most U.S. businesses. Under this ‘White Hat’ approach, a Web site that is SEO-optimized focuses entirely on keyword relevancy and organic ranking. This involves drafting rich content writing including title tags, and use of keywords. Plus, there’s keyword & competition analysis,  back linking and link building to improve link popularity. Creating content for users, not search engines, is the objective.

Duh, Duh, Duh. On the other side of the fence…are the bad guys – labeled as ‘Black Hats’. For purposes of racial equality in semantics, Stern PR™ shall refer to them as ‘Crooked Hats’. These are the website optimizers who deluge your email inbox or website contact form or comment section with junk, aimed solely at creating back links (quality link from your legit website to their sub-standard website) to build their own solely self-serving search engine website ranking. As the receiver of spam, combing through each inquiry takes time – to determine legit vs. not. It takes a keen eye.

Annoying. I’m bombarded with 10 a day on average. Seriously, wastes my time. Disguised to look like a legitimate commentary to an article I’ve written, it’s pure SPAM. Sam I Am, Green Eggs & Ham… Here’s a sample of their deceptiveness – aimed at trying to get the website administrator to approve their “comment” on my website:

Just like the mounds of crap – you sometimes get in the U.S. Mail box. It takes time to sift through the good versus bad, junk & toss. On the internet, a ‘Crooked Hat’ barrages you with similar garbage, but wears a far better disguise. What a waste of time! Gur. Look left.

In search engine optimization terminology, ‘Crooked Hat’, a.k.a. ‘Black Hat’ SEO refers to the use of aggressive SEO strategies that disobey search engines rules & overall ethics. The sole purpose is to create content that manipulates search engines, not of value to users. Some examples include spamming, keyword stuffing & use of invisible text. ‘Crooked Hat’ SEO is more frequently used by those who are looking for a quick financial return on their Web site. Eventually, search engines catch up with the culprits – sometimes radically reducing their website ranking or banning them altogether.

In the world of internet marketing, the only approach for long-term search engine ranking success is using ‘White Hat’ SEO techniques. If you run a business that outsources SEO, and you should to Stern PR™ - the best approach is to hire an internet consulting firm in Omaha that does SEO ethically.

Ethical SEO means to Industry Expert Mellisa Burdon, “building high quality website pages to engage and persuade, setting up analytics programs to enable site owners to measure results, while improving a site’s conversion rate“.

Call Susan Stern now  – Internet Marketing Consultant in Omaha.
402-212-7489

 

Sales Maize Solved

Original Published September 2011
Updated March 2012

(Omaha, NE)  –  One of an Omaha business owner’s least favorite tasks is dealing with - sales people. The myriad of them. Someone wants to hock a pricey print ad, and they pressure you. “If you don’t purchase this Ad, it will kill your business!”.  An exact quote from one outfit in town. Another sales shark wears you down, with email, phone call and unannounced face-to-face visits, coaxing you to buy – this or that. It’s annoying & unsettling. Yeah. Sometimes you fall prey, just to get the sleazy salesperson out-of-the-way. Enough is enough. Run your business. Let Stern PR handle the rest.

“I am a tough cookie as your marketing rep.  Yes, there are many professional sales people in Omaha. Many I call friends. But there are a few bad apples. No worries. I WON’T let them push me around, wear me out, or attempt to sell us unnecessary advertisements. I will do what’s right for your Omaha business. I am suspicious, but respectful. If someone crosses the line, which does happen from time to time, I will not waver my position. I represent YOUR Company’s Best Interest,” strongly emphasizes Omaha Marketing Representative Susan Stern.

With that said, I wish to thank the professional media or print reps that I dealt with in 2011: Chris Aherns at KETV, Paula Wilcher at Val Pak, Sandie Curtis at Omaha Classifieds, Stacey Penrod at Omaha Magazine, Kay Barnett at Lincoln Journal Star – were the most impressive Omaha/Lincoln sales representatives. Your efforts are greatly appreciated. Thank you!

 

Stern PR handles all tasks marketing on & offline.  A one person marketing firm. That translates into personalized service & consistency. Affordability. Need a 2012 website Omaha Business Website? A corporate video? Website Copywriting. Graphic Design. SEO. On & Offline Marketing.  Stern PR.

Visit the Official Stern PR Website Now!

    

Video Key 2 SEO

(Omaha, NE)  –  “Video marketing online is one of the best ways to catapult your Omaha business to the top page of Google, Bing & Yahoo – the top 3 search engines,” strongly emphasizes Omaha Marketing Consultant Susan Stern of Stern PR.   For those do-it-your-self business owners, simply downloading your video commercial to youtube is not effective – not even close. As HBO Sopranos Series character Christopher Moltisanti said, ”Forget about it. You won’t regret this, T.” In other words, your Omaha company is better off outsourcing video production & online video marketing – to one of Omaha’s best video production/SEO/voice-over specialists – Stern PR.

“Stern PR uses a proprietary SEO video technique to get your company’s online video commercial to rank high. Youtube, is only one piece of the pie,” notes Susan Stern. The tried and true techniques utilized by Stern PR include researched key words for an Omaha company’s business online, among other techniques.

Additionally, the video must be produced with a commercial-grade, high-definition video camera, not found in local stores. Prices for professional video cameras of high quality range from $3500-$25,000+. “If someone sells you a video camera claiming it’s high definition, and costs less than $3500, be leery,” says Susan Stern. Stern PR uses professional gear to get the best video quality. So, no worries there. Plus, the video script writing & voice-over is top notch, too. Not a business owner’s specialty, for sure.

Your best bet? Run your company. Let Stern PR handle the rest – video marketing, including Corporate Video Production, Business Training Videos, Educational Videos, TV Commericals, Cable TV Commercials, Wedding Videos – on & offline & much more!

Visit the Official Stern PR Website Now!
Video of Services
Thumbtack

Contact Susan Stern now at 402-212-7489

PR Oops – Ship Wreck

By Susan L. Stern
(Opinion) — Carnival Corporation’s “make-good” offer to ship-wrecked passengers must be made under heavy influence of alcohol. The parent company of the Costa Concordia, which capsized off the Tuscany coast – is offering survivors of the January 13th ship wreck - a 30% discount on future cruises. What?

That “offer” is a kick in the pants to victims of the ship wreck. Insulting. Come on Carnival Corporation! Where is your brain?  Did your P.R. firm come up with this one? Or, did executives at the top – do it themselves. Fire ‘em. Talk about exasperating the crisis response.

Sure, survivors will reportedly receive 100% discounts on that cruise debacle, but that offer is a no brainer, too. It’s a given.

Carnival should have offered survivors a lump sum payment for pain and suffering, as a peace-offering, an apology. Instead, lawyers are pursuing a class action lawsuit for monetary compensation.

Bad, bad, bad Public Relations. The response is a major slap in the face to survivors, and makes Carnival Corporation appear as cold, profit mongers, who are only thinking about their company’s financial bottom line rather than the human tragedy’s impact on lives. Certainly Carnival should have done more, something monetarily worthwhile. Their 30% discount P.R. response here will certainly further damage the company’s reputation i.e. its near future profits. Not a smart move Carnival. You get what you give, as someone once said.

Omaha SEO Pro

(Omaha, NE)  –  Every so often, I check where my Omaha company Stern PR ranks on search engines. Proudly, the results continue to amaze. I chuckle with total excitement that a one-person marketing firm such as myself – easily competes with large-size Omaha Advertising/Marketing Agencies, who have dozens on staff, high overhead and 10 people working on one client’s project, not to mention the much larger staff and salaries – altogether.

With the SEO strategies I have perfected, my business ranks on the 1st page of Google under ALL my industry’s key terms – beating out the big guys. Plus, the websites I have created for clients look beautiful, streamlined and 21st Century professional. They love my passion for copywriting, and my commitment  for total customer satisfaction.

Great news for Omaha area businesses on a tight budget. Stern PR is affordable. I handle marketing tasks myself, except that I utilize the expertise of my long-time programmer/developer Austin for the intricacies/expertise of website set up.  Stern PR does the rest: website management, website copywriting (active verbs, expressive words), web photography, videography such as internet video production, Video SEO, voice-over & production of TV/Radio Commercials, writing offline, graphic design and much more.

As for my 1st page ranking on Google for all my industry’s keywords demonstrates - Stern PR offers a lot to Omaha businesses in search of effective, yet affordable marketing solutions.

Reminiscing.  I recall a long time ago that my beloved mother taught me an important lesson when I was in the TV/Radio news business, in which I received attention and admiration. Sometimes it went to my head. She pointed out that, “you don’t have to tell people how great you are, they will figure it out themselves.” My dearest mother was right that modesty and humbleness make one a likable person. ‘Cause nobody likes a braggart. Agreed.

With that said, I am a firm believer, that if you have a highly marketable service to sell – that is your bread and butter - and Omaha businesses highly benefit with a streamlined image and increased profits - I think it’s ok to announce it! Don’t you?

So, in 2012, let me help you – elevate your Omaha business image – on and offline – to a higher level.

Expect personalized service.
Consistency.
Affordability by Stern PR.

Run your business.
Let Stern PR handle the rest!

Stern PR handles all your company’s marketing needs – on & offline.
As my motto goes, “Stern PR. Serious Strategy. Really!

Call Susan Stern Now! 402-212-7489

Visit the Official Stern PR Website Now!

Biz Marketing 2012

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Small Biz Ad Tip

(Omaha, NE)  –  If you’re a small or medium-sized business on a limited marketing budget here’s a word to the wise. “Don’t Advertise Like Big Business,” emphasizes Omaha Marketer Susan Stern.  Big businesses advertise to create/maintain name recognition and boost future sales. A small business, however, can’t afford to spend these dollars. Instead, you’ll want to rely on the expertise of Stern PR.

Creative Omaha Marketer Susan Stern will design your advertising campaign aimed at producing sales now! ”One way to accomplish a SALES NOW approach is to always include an offer, a.k.a. a coupon for instance, in your advertising, on and offline.”  Of course, you’ll also want to hire an expert graphic designer/marketer like Susan Stern, who can create an attention-getting advertisement with the right words, photography, etc. Once you consult with Stern PR, and experience profitable results, businesses tend to have Susan Stern handle all on and offline marketing: website design, website maintenance, brochure creation, corporate/training video producer, SEO pro and so forth.

For more information on small business  advertising that does not break the bank, contact Stern PR marketing Omaha now!

Omaha Marketing

  Stern PR™. Serious Strategy. Really!

Ban Court Cameras

By Susan L. Stern Omaha NE — Lights, camera, action! The gavel to gavel live TV/Internet coverage of the Casey Anthony murder trial and the circus surrounding it exemplifies the need to ban live courtroom cameras. While elements of the case warranted extensive print/media news coverage on its own, live coverage triggered an international media frenzy with news content TV shows like CNN’s Nancy Grace & the like publicly convicting Anthony – potentially jeopardizing the Defendant’s right to a fair trial, while degrading the justice system and the principle of innocent until proven guilty.

As a former journalist, I strongly favor an open justice system for citizen access. Yes, the public has a fundamental right to view a trial, have access and attend trials held in a public place, a right backed by the First Amendment to the U.S. Constitution. Advocates claim courtroom cameras function as a checks and balances system, ensuring professionalism by attorneys and the judge. The same principle of keeping a critical eye on attorneys and the Court remains available to the public and reporters, by simply physically attending the proceedings and reporting on them. Live TV cameras are not necessary.

Additionally, the televised Anthony trail, clearly took away the judicial system’s dignity and decorum, evidenced in part by a courtroom gallery observer giving the bird to a Prosecutor, a mentally unstable observer shouting crazy talk, and fist fights from citizens fighting to get a courtroom seat. Fortunately, the jury only witnessed some of the inappropriate goings-on, was sequestered and was able to not be swayed by the media circus and their pundits’ across-the-board public conviction of Casey Anthony.

On a side note, I do believe the Anthony verdict was rendered fairly based on circumstantial “evidence,” the lack of “scientific evidence” and reasonable doubt that the Defense attorneys were able to show. The prosecution’s use of unaccepted “evidence,” such as the unproven validity of vehicle air samples showing human decomposition is one factor for their case’s demise – as was the state’s inability to determine Caylee’s cause of death -  not enough to convict. The only thing the prosecution did effectively prove is that Casey Anthony was a pathological liar.

Still, outside the courthouse, there’s another bad after effect of the televised trial and media circus reaction to the verdict. Combined, it has triggered a potentially dangerous situation for all parties. It’s being reported that after Casey Anthony’s murder acquittal, their family, the jurors, attorneys and perhaps the judge are suffering a backlash in the form of death threats. The grandparents, George, Cindy and Lee have reportedly gone in hiding. When the dust settles, will they be able to return to work and lead normal lives? Despite her acquittal, Casey, soon to be free, may never escape being recognized, likely preventing her too from finding gainful employment, and moving on with her life in a healthy way – safe from mentally unstable vigilantes who vehemently oppose the verdict thanks in part to the media ‘s sensational and biased opinions – triggered by live trial coverage.

Additionally, on Orlando Florida streets, there is a boiling pot of public emotions in the form of protests from citizens who don’t feel justice was served – ignited by a biased media and extensive live Trial coverage. Would some crazy person take it upon him or herself to murder Casey or her family? Certaintly, media bias triggered by Live TV cameras, are primarily to blame for the troubles all parties involved now face.

There is also the issue of catapulting attorneys and the Judge to celebrity status, a self-interested motive to increase their political and financial gain - an after effect of live courtroom cameras and combined media circus. Did each party play to the camera and forget their duty?

So many questions. But one answer is clear. Cameras in the courtroom, especially in sensational trials like this one, have a potential to create public chaos, ignite a life-threatening backlash to all parties, and could fail to give a defendant a fair trial. Live TV courtroom cameras must go for the good of all citizens.

Business SEO Omaha

By Omaha Website Designer | Omaha SEO Pro Susan Stern
(Omaha, NE)  –  The single most important investment a business should make beyond a quality website and internet video commercial – is to encourage online traffic to your website home page. Known in the industry as Search Engine Optimization (SEO), it’s an integral internet marketing tool. Without a mechanism to drive traffic, you are left with nothing but a storefront. With effective SEO, would-be customers find your website when they type in keywords for your products and services. With an estimated 60% of people searching online before they make a purchase, SEO is of the utmost importance for a business to net profits.

Here you shall find the results of research by the London-based research marketing firm brightlocal.com – which demonstrates that Google’s search engine drives the most traffic. Thus, the importance of Google to website owners. Additionally, the findings show that businesses should have SEO directed to Yahoo and Bing search engines and have a Facebook presence. Finally, website owners should have what’s called backlinks or referring sites, i.e. websites or online videos that link to your business website.

Omaha Search Engine Optimization (SEO) pro Susan Stern understands the nuts & bolts of driving qualified traffic to your website. Stern PR™  helps Omaha NE business achieve top SEO ranking using a proprietary video marketing technique, organic SEO, business listings, blog writing, backlinks, social media, title/meta tags & much more! Would be customers WILL find your company online during a product/service search.  Omaha business Search Engine Optimization by Stern PR™ works! Learn more. Visit the Official Stern PR Website NOW!

Contact Susan Stern of Stern PR™ for all your Omaha internet and traditional marketing needs. Stern PR™. Serious Strategy. Really!

Contact Susan Stern Now! 402-212-7489

NE Business Branding

(Omaha, NE) –  Every Omaha business needs an effective on & offline marketing strategy. Stern PR Marketing Omaha offers all things communication, plus personalized service at affordable rates. Notes owner Susan Stern, “What sets Stern PR apart from the rest is that I specialize in every Omaha marketing task imaginable, so you don’t have to go here and there for Omaha business branding.”

Stern PR offers Omaha business website design, Omaha Internet video commercials, Omaha search engine optimization (SEO), Omaha web writing, Omaha web photography, Omaha web videography, graphic design, Omaha media & print advertising, public relations and journalism.

“Usually small and medium-sized companies come to my door for a custom Omaha business website marketing plan. What results is a streamlined company image, a new slogan, an internet video commercial, unique TV and radio commercials, eye-catching print advertisements and more including Omaha business SEO that works,” emphasizes Susan Stern.

Internet video commercials are something Stern PR highly recommends, too. “One of the most effective ways to catapult your business to the top of the search engines is for Stern PR to create a custom  high-definition internet video commercial on your Omaha website home page. Using a proprietary technique, I then optimize the video for SEO. Would-be customers are more prone to watch an excellently produced internet video commercial than simply read a website,” emphasizes Susan Stern.

A custom-made video commercial by Stern PR can also be used in the boardroom, at trade shows, and other venues. Adds Susan Stern, “in this gadget age, people have evolved to have short attention spans. So, they’d rather watch a professionally-produced video commercial about your business than read. After they watch the video, people then tend to be open to reading your website and other content.”

Visit Stern PR website now for more information on Omaha business branding done right!
Or call Susan Stern directly at 402-212-7489 in Omaha.

Smitfraud-C Bad

(Omaha, NE) — Heavy computer users like myself who download a lot of freeware such as Fonts and converters for advertising may eventually get hit with malware! I did just today, but fortunately – I think – I removed it after several hours of research.

The bug fooled me to say the least. It showed up falsely appearing like a Microsoft Internet Explorer error page. There were two warning-like icons listed on my Start toolbar, located on the right side, toward the bottom by the time clock.

Both icons contained what appeared to be a “real” security-related icon with an X. I clicked it, and unbeknownst to me, I must have installed additional trojans onto my computer. Ug.

I figured out it was a malicious fake because everytime I opened up IE, it went to a security-looking website with a name I did not recognize…

http://ahomepagepark.com/security/xp/ -

The above url is the homepage trickster

…warning me that my computer was infected and that I needed to download the file to remove the virus.

I didn’t. But it was too late. The virus was alive and kicking .

Wow! What a trick.

I downloaded the free Avast, and ran a scan. It displayed the Smitfraud-C virus, but it was unable to remove it.

I ran a scan using Spybot Search & Destroy. I found it, but SSD failed to remove Smitfraud-C.

I ran AVG – it did not locate it.

I did a google search with the headline, Smitfraud-C Removal Tool and found a so-called computer geek website with a related forum and links to removal tools.

For Smithfraud-C removal, I recommend that you click this URL and download the latest fix (the file contains both English and French versions):
http://siri.urz.free.fr/Fix/SmitfraudFix.exe

It automatically saves to desktop. I right-clicked it and followed the easy instructions. I believe the virus is gone. I reset my home page, by going to IE, tools, etc. I tested it, and so far, all appears okay. The warning icons on the tool bar are gone.

Now I am going to run Spybot Search and Destroy and Avast again to verify that it’s removed. Keep you posted….

————-Day 2 ————–

he1*!

————-Day 3 ————–

But as day 2 log above notes, my keyboard went bonko. I pressed an “m” and got a “2.” Luckily my neighbor came by and deleted all the anti-virus, antispyware programs that I over-installed on my computer. She uploaded Cox.net’s free McAfee security program. In the end, McAfee deleted the culprit. New, yes I said, new, computer is up and running again. So, whew! Back to work….

 

 

Nancy Disgrace?

(November 5, 2008)  –  Ever since CNN’s Nancy Grace hit the airwaves about a missing Florida toddler, Caylee Anthony, my eyes remain glued to the show – nightly. I enjoy when Grace “unleashes the lawyers.” I appreciate the delivery of her prosecutorial mantras including the rants of psychological experts, bounty hunters, blah blah.

Sometimes Grace, a former prosecutor, who always leans toward the State, pisses me off & perplexes me. Recently, she linked a size 5 or size 6 dress found by searchers to the missing Anthony toddler.

Hello! Any mother, except her, knows that a child Caylee’s age (then 18 months reportedly) does not wear Size 5 or Size 6 clothes.

Grace is so out of touch as a mom. Her comments regarding the dress seem surprising. Her lack of education on mommyhood comes from a TV personality who repeatedly exploit’s her twins via her program. Maybe a nanny works for her full-time, thus the reason she didn’t have an “element of doubt” about the dress size fiasco.

During the Nov. 5, 2008 show, the grandparents’ lawyer, whose name doesn’t matter to me, rightfully spoke out against Grace’s pro-State bias and unfairness.

Grace, usually effectively, rips the theories of Defense lawyers whom she invites on her show. Despite his guest status, the defense lawyer for Anthony grandparents, let Grace have it – deservedly! Verbal assault – she deserved. I want 2 throw up sometimes when Grace forgets about the civil rights of defendants. Grace seems like a poster child, per se  - 4 the prosecutorial movement.

If I were a lawyer, I’d work in the private sector, not for the state.

OWH Exposing Kush

(Omaha, NE )  –  A retired Husker one-time superstar-turned Omaha furniture business owner got hit with a payback article by Omaha’s only daily newspaper for reported unpaid advertising bills. The Omaha World Herald put Rod Kush & his reported debt information on the front page of the Sun. Nov. 22, 2008 newspaper. The OWH sounds like it holds a grudge for reportedly $100,000 in unpaid bills to IT.

Payback is a bi#*ch. In this editor’s opinion, the Omaha World Herald should have kept this matter private.  The OWH displayed poor taste.

Debt can be a public matter, yes indeed. Sure, citizens have a right to know Kush’s apparent money woes related to his furniture business, since lawsuits are reportedly pending. Sure, Rod Kush is a public man. But in terms of respectability and good taste, these matters should remain private, unless, of course, the alleged debt compromises tax dollars – which it apparently does not.

It’s obvious that the OWH seeks to embarrass Kush, by using its “voice” to get him to pay. 

As a former journalist, I actually feel empathy for this man, whom I never interviewed. As a public relations practitioner, I do not think its article exposing Kush’s apparent debts puts the OWH in a positive light. The Omaha World Herald should not have splashed Kush’s apparent debt – below its masthead.

Editor’s Note: A masthead is the front page of a newspaper, located below the name of the newspaper.

PETA a PR Master

January 10,2009 -  I’m no fan of PETA, ’cause I wear fur & leather shoes - LIKE IT. But the organization, People for Ethical Treatment of Animals, gets my attention PR-wise, for creating a genius campaign which generated free publicity in its effort to restrict fishing for food.

PETA bombarded the media with news releases comparing edible sea creatures that enter our food chain as “sea kittens.’”

If you think about it, comparing yummy fish to felines, does a psychological number on you, especially if you own cats.

The sea kitten campaign made free headlines on media outlets worldwide – the goal of any organization that tries to push an agenda.

Big Love – Sizzling

By Susan Stern

January 19, 2009 – Titillating! My eyes -  glued on the season premiere of HBO’s Big Love last night. Wow. It’s super exciting.  What’s interesting is how the producers made the show apropos [ap-ruh-poh] and timely to the current goings-on in America.

Theme No. 1: Bll Henrickson’s retail giant, Home Plus, feels the pinch of the recessionary economy. Theme No. 2: Fundamentalist Mormon polygamists are arrested, charged, and their actions make national headlines.

Big Love delved into real topics with which polygamist members deal, such as the inequalities of a patriarchal male-dominated culture where men, at their own discretion, may choose to abuse their power, their women and children. In the main character’s case, Bill, seems like a kind man, albeit for his insatiable appetite for more and more women, babies and sex.

Notably, the budding relationship of Bill’s new love interest, Anna (On’-uh) on the left, offers a glimpse into his big love for women. What a dog, Bill is. He’s got 3 wives with whom he can have so-called biblically-sanctioned sexual relations. Thanks to Viagra, he’s able to keep up. Soon he may be adding a 4th. Ruff, ruff. Yet, he’s a likable character. He’s good to his wives. He’s kinda hot, all of which makes the story enticing!

While some of the themes are pure Hollywood, this show covers ”normal” issues as well:

• judgment of others based on appearances without really knowing them
• envy and jealousy that surfaces when a man loves more than one woman
• homosexuality
• growing up & making decisions on whether to follow ones religious upbringing or stray
• premarital sex and religion
• the temptations of sin
• so-called heaven, hell and after-life issues

Big Love – quite a show. Sensational. Sexy. Controversial. Fun. Can’t wait ’til next Sunday!

Learn more about Susan Stern

Problematic Printers

Update: Over the past year 2009-2010, Stern PR™ has found several online printers with great prices, great products & excellent customer service. Namely, www.smartpress.com, www.123print.com, www.overnightprints.com among several others.

(Omaha, NE)  — This marketing practitioner is – FED UP - with low-quality, promise-me-the-world online printers who guarantee delivery, but don’t deliver on time nor produce quality product. Those who tack on unneccessary “art” fees. Printers who don’t proof. Ug. Standard stuff. Some online printers – shall suffice. But for the bulky promotional stuff – I go local, local, local.

THE WORST:  Full Color America, Check Inn Company of America, LLC.,  Printing error on bizcards due to failure on their part to properly communicate regarding Proof 2. Reprinted 500 cards incorrectly in November 2008. A total of 1,000 incorrect cards. I placed a stern order re-do request in January 2009. The manager David York claimed he would reprint the product, but he never did.  Con job? Maybe. fullcoloramerica.com a.k.a., Check Inn Company of America – no good!

AVERAGE PRINTER:  - vistaprint.com - No proofing for any of their products via printing dept. I sent them a high-quality CMYK colored vector graphic bizcard, yet they produced different colors. The bizcards had a white trim cut – that was not cool, nor my fault. Magnets – cheap and off-color. The pen I ordered was a mess, with logo layer mushed into the phone number. UPDATE: However, I ordered labels with my logo on it, and they arrived on-time and the colors turned out perfectly. I may give this low-cost printer another try especially for a client with an extremely small budget. On the plus side, depending on how you view it, expect loads of email offers. 2009 UPDATE: vistaprint.com redeemed itself on several occasions, printing great quality postcard mailers & 3-fold brochures at low prices. If you ask customer service via telephone, you can negotiate discount rates, as I successfully did on several occasions. There is alot of wiggle room on prices.

GOOD BUT PRICEY: nationalpen.com - This online printer redeemed itself after making a few mistakes with my order, but the company made good later. My first complaint is that they failed to pass on artwork to the Printing Dept. for several days after the order was placed. Their excuse - ”we don’t guarantee a delivery date.”  Yet  their website claims delivery will occur within 7-10 days. Then, via email they stated 15 days. Inconsistency. I encountered poor “customer service.” I received unprofessional, snide/rude comments via email. I CANCELLED THE ORDER. Of course, I sent them a note…reminding them that they need to improve their public relations skills, & remove extraneous “art work charges for graphic design that I provided them,  and refrain from making promises – that they can’t keep.  Update - Despite cancelling the entire order – they sent/billed me 150 pens. That I did not authorize. However, I ended up needing them for a client’s business fair. Everything worked out. The pens turned out GREAT. I may reconsider doing more business w/National Pen due to its ease of uploading art work online, provided that I place the order weeks in advance of deadline. Jan. ’09 Update: They periodically send me free pens with my logo on it – without charge. Impressive. I may give them another chance, especially after talking to others who have had “a lot of luck” with nationalpen.com. Advice: order earlier than your deadline, to make certain delivery is per client specifications. April ’09 Update: nationalpen.com periodically sends me free merchandise with my company logo on it including a metal key chain & several pens. Wow! Nice customer relations. Yes, I may do business with nationalpen.com again. February 2010 Update: Customer service communicated well with me when I placed an extensive order. However, they attached several unnecessary “art set up fees” which made zero sense since I created my designs -ready for print. Secondly, prices seemed high and it took several days of communicating back-and-forth combined with firmness on my part – to get the order placed. Thirdly, they kept sending me an invoice for product that was paid-in-full. So, I wasted valuable time sorting it all out.

GREAT SO FAR: PSPrint.com. They actually called to alert me to a low-resolution logo. EXCELLENT Customer Service!  Standard stuff that most online printers - don’t bother to do, namely the sometimes mediocre printer - vistaprint.com.  Another positive review is 123print.com. Decent bizcard product -  a low price. Problem – their high-end bizcard w/ UV coating is thin and not premium, as claimed . Yet, they deliver product – on time.  However, there are no weekend deliveries. So an order on Wed. may not arrive ’til Monday.

GREAT   – International Minute Press @ 76th & Cass- a local printer in Omaha. A salesman friend of mine referred this company to me based on a contact made  at a tips group in Omaha.  Despite my tight deadline obstacle, IMP came through great. On two occasions, I ordered several hundred ice scrapers & pens. The owner, Tom, took his time to communicate with me, sending me prompt email quotes, as well as offering me imput on the quality of the product I ordered. I shall return to International Minute Press.

USE ONLY IN A PINCH. Fed Ex Kinkos. Horrible initially – No Printing Proofing. Yet Excellent Re-Do Efforts - U must see the proofs yourself! Email or fax proofs generally DO NOT DO, from my experience. Namely, 140th and West Center Road, Omaha, NE Fed Ex (Kinkos - name dropped -  buyout transition.) On several occasions, I experienced no printer proofing – on their end including Misaligned copy.  But, on a POSITIVE NOTE, at the drop of a hat, they’ll reprint 4 free the documents that they goofed up. However, u must schlep over there & dictate fixes. Price tends to be higher than most local & online printers. UPDATE: If you’re pinched for time, FED EX is an ideal local printer. If you are printing for a school or other non-profit, even if you don’t have an account, you can negotiate an inexpensive price. UPDATE: FED EX has redeemed itself after continued use by me. I purchased an oversized photograph print, and while it was 2 times more expensive compared to an online printer that I use, the turn-around time was near immediate unlike the online printer which would take a week to ship.

Summary: Oh my goodness. The hassles. The headaches. The stress 4 me. Sooner or later – I will find the best  printer/printers 4 – my clients.Keeping them happy with high quality product- my top goals, as is saving clients money!

May 2010 Update: By far, www.smartpress.com out of Minnesota is one of my favorite printers. The firm offers a designer’s discount, and high quality oversized postcard mailers at a significantly reduced rate compared to other printers. I am completely impressed. In fact, the staff there even initiated a conference call with me to discuss a quote, to express their appreciation of my business, and to explain how their system runs. WOW! Very professional.

Editor’s Note: The Headline, “Problematic Printers – A P.R. Practitioner’s Predicament is an alliteration. Webster’s Defined:  the repetition of usually initial consonant sounds in two or more neighboring words or syllables.

Shock PR 4 Octo Mom

Editor, Susan Stern, Update: April 2, 2009 - PR Practitioner Victor Munoz conducts crisis management – for himself. Tonight he went on HLN (CNN’s formerly named – Headline News) to repair the poor public image he created after publicly blasting Octo mom Nadya Suleman last month. He spoke as if he cared about the client he once represented. When asked if Munoz hopes Nadya’s a good mom he replied yes, provided “she settles down, and stops doing all these blogs, and interviews.” P.R. Practitioners, like myself, refer to this as Crisis Management.  Ironically, Munoz, who’s hired to maintain, repair images, is forced to repair his own. You know what? It may have worked. Convincing. Although, he does seem like a sleazeball “PR Practitioner” – my 1st and last impression.

(Sun., March 8, 2009)  –  If Saturday’s USmagazine.com exclusive rings true. Shame, shame shame on you Mr. so-called Public Relation’s Practitioner, Victor Munoz. As the story goes. Munoz quit ’cause he couldn’t take Nadya Suleman anymore. Munoz is quoted as describing his former client as “nuts.”

Talk about unethical. Munoz crossed the line.

Excerpt – March 7th – USmagazine.com – EXCLUSIVE: Octo Mom’s New Publicist Quits: “This Woman Is Nuts”

Victor Munoz tells Usmagazine.com that he quit as Suleman’s rep Friday night. “It just got to be too much,” he says. “It’s pretty much a free-for- all over there right now. They are freaking out right now. “Not to sound arrogant, but those people depended on me for everything,” he continues. “You have no idea what I’ve had to do for these people.

“Nadya got real greedy. This woman is nuts,” he adds. “This I can say: what ultimately destroyed the business arrangement was personal reasons.” Munoz — who plans to meet with his lawyers Monday to go over the terms of his contract and confidentiality clause — did not go into further detail. –end–

No detail? Munoz spilled the beans – all over the place – and he went overboard, regarding his “feelings” toward Nadya, when in fact, he should be protecting her image, not bashing it further, even – after – he walked out the door.

Not the kind of PR Practitioner I would refer clients to…

Editor’s Note: My neighbor. Sheila E. quipped, “she must be nuts,” referring to the publicist’s comments about the Octo mom. That made me laugh. While perhaps true, so-called P.R. Practitioner Victor Munoz behaved unethically. Is it possible that maybe the “crazed” Octo mom suffers from Post Pardum Depression to the 8th degree?

Learn more about Susan Stern

UR Biz Needs A Logo!

By Susan L. Stern

Q. Does someone who runs a small business need a logo?

A. Branding is fundamental whether you run a large, medium or small organization, including a home-based business. You need to differentiate yourself from your competitor. For that reason, without question, you need to have a brand identity! Of course, a logo plays a vital role – in creating a unique brand identity for your business. Additionally, a business logo makes you recognizable to customers. The goal is…for instant recognition of your business, name-branding, building & maintenance.

Q. How soon should a new business start using a logo?

A. Technically, you should secure a professionally designed logo - before you start your business.  However, it can be done backasswords, although it’s not recommended. For those who’ve already launched their business with a half-baked logo, the time is now to hire a professional designer, or your make-shift logo and the image it represents may deter potential customers from doing business with you.

Take note. If you’re budget is tight, spare the money to invest in a logo early on, and then add branding items as you build. Word of advice. Don’t buy logo-creation software – to do-it-yourself.  Besides looking unremarkably chincy, you’ll end up with a logo in limited formats. So, you’ll see pixels when you try to stretch it to a banner size, for instance.

Q. What are some design considerations Stern PR keeps in mind while creating a logo?

A. Stern PR uses the KISS formula (Keep It Simple Stupid) as a first consideration –  in logo design. In addition, it should portray the right message of your business with iconic representation. Fonts and colors should be easily recognizable. Your logo should look great in black and white too.

Q. What format should my logo be in?

A. Vector based images, made up of a set of mathematical equations (format file extensions including EPS, AI, SWF (flash animation) should be the starting point of any logo design process. A vector image can be scaled, re-sized and rotated without loss of quality. So, your logo will not pixelate or appear fuzzy on an outdoor banner for example. Vector file formats are as follows: EPS, AI, JPG, PNG and GIF.

Q. What other formats should I get?

A. Beside EPS format of your logo, your designer should provide you with pixel (raster) based versions of your logo including JPG, PNG, GIF. Of all three, PNG and GIF are ideal for logos, offering solid, contiguous colours without ringing, boxing or blurring. Plus, both formats support saving your logo with a transparent background, which is required for your logo to appear on a colored website background – without a white box. JPG’s are primarily used for photographs.

Here are the recommended formats and versions – that your logo designer should supply you: 
    – A greyscale (halftone) logo version.
    – A Black and White Linear version – best for fax cover sheets, low resolution
    – An EPS Version
    – A GIF or PNG Version
    – Your Logo in PDF 
   

Learn more about how up-and-coming Omaha graphic designer Susan Stern can create an affordable logo for your company. Click Here…

Online Video Ads

Businesses looking to expand their advertising options should focus on a rapidly expanding market – online video (OV) & traffic-driving (SEO) companies – to tout product/services. Still in its infancy, this niche speciality market is projected to grow exponentially as businesses see value in turning to online video for advertising, branding, eLearning/training & communication. The sooner businesses jump-on-board to push their product/brands – the wiser, in terms of effectively utilizing ad dollars to increase revenues.

Analysts predict that by the end of this year the video ad online market will grow to a $647 million/year industry. Companies like Google are currently tapping this market, evidenced by its recent purchase of YouTube.

Obviously, Google always looks toward the future, and has the history to demonstrate that it’s investments are smart. Now that Google banks on the idea that a major portion of the $74 billion television advertising market will soon migrate – to online video ads, local business owners should take heed.

By Susan L. Stern
www.sternpr4less.com

Editor’s Note: Stern PR at www.sternpr4less.com offers custom-created online videos at a reasonable rate combined with effective Search Engine Marketing.

Web Video SEO

(Omaha, NE) — Omaha-area businesses hoping to expand their marketing mix should jump onboard – rather, jump online – with a custom-made video commercial & SEO submission by Stern PR™. Video SEO is an under-utilized marketing strategy capable of leapfrogging your company ahead of your competitors. Most companies remain completely unaware of the power of internet video marketing SEO. In fact, in 2009, Stern PR™  discovered this powerful tool - ahead of the masses. “My advice to most business owners is to hire me to produce a quality web video commercial, as well as handle the search engine optimization.”

Industry analysts predict that the web video market will grow exponentially in 2010 – as more Americans, an estimated 60%, use search engines before purchasing a product or service. Here in Omaha, Marketer Susan Stern of www.sternpr4less.com -  helps businesses reach sales goals via search engine optimization of quality video spots on the airwaves well beyond youtube.com. Notes Susan, “My Omaha clients come to me for high quality creative videos & SEO – minus the high price tag.”

The internet marketing video Stern PR™ produces is sent out in mass to countless video sites utilizing keywords and tags.”So, when someone does a Google search for your product or service, your video ranks high.

Stern PR’s™ signature-style Omaha video production – which she custom tailors to your business – may be embedded on your website or blog. No website? Stern PR will produce a simple, no nonsense landing page for your Omaha business, complete with a lead generator/contact form. See www.home1roofing.com or www.mrgranite.biz

Contact Omaha Marketer Susan Stern, 402-212-7489. Contact Susan Stern Now!

Stern PR’s™ Latest Video. Client: All Clear Windows – Omaha

 

Wowable Web Writing

Let’s face it. You don’t specialize in writing. Run UR Business! Outsource the No. 1 way to get people to your products/services. Hire a Great Omaha Copywriter & Marketing Strategist for your business website & off line, too.

Says Susan Stern, owner/one-woman Omaha marketer, “Copywriting is a niche specialty. I offer eye-catching writing, with the least words, interesting adjectives, active verbs. I get your customers’ attention. Most importantly, for the web, I write using search engine optimization techniques that work! The average layman has no idea that there’s a science to SEO!”

Stern PR offers a variety of copywriting options catered to your business needs – on & offline:

• Website content – keyword-rich, concise & to-the-point
• Slogans & Mission Statements
• E-commerce product description writing for SEO
• Email Marketing
• Search Engine Listings
• Industry articles
• News releases
• Newsletters
• Sales pitch letters
• Blog writing & management – Click Here
• Brochures
• Editing & proof-reading
• Resumes & Cover Letters
• Coupon writing & graphic design
• Advertisements

Name the task. Stern PR. Serious Strategy. Really.

Contact Susan Stern in Omaha today! 402-212-7489

Business Blog Benefits

(Omaha, NE)  –  Businesses reap – numerous search engine optimization (SEO) benefits from having a Blog. Most companies should have one, emphasizes Omaha Internet Marketer Susan Stern of Stern PR™.  Here’s why:

• Boost page rank
• Inform customers about new company products & services
• Serves as a mechanism for customer comments & company replies
• Gain industry credibility
• Provides Brand Awareness
• Offer real-time news

Stern PR™ defines a blog for business as a regularly updated online website containing industry-related information and opinions. It is often used to compliment a company’s official website, serving as another tool to increase search engine ranking. What sets blogs apart from other online writing, IMHO, is their dynamic nature (as opposed to static Web pages) & their voice (copywriting style).

Stern PR™ offers blog set up, maintenance and management for Omaha-area businesses – at a reasonable rate.

 

View a partial list of Stern PR™ blog clients:

• Heating and Air Conditioning Contractor
• Independent Automotive Repair
• Homeowner’s Association

Stern PR’s™ professionally written Blog articles, crafted with a journalism flair & a public relations slant, help business build/maintain customer relationships. Credibility. Trust.  Susan Stern 402-212-7489. Stern PR™. Serious Strategy. Really!

 

Email Marketing Power

Professionally-crafted email marketing for Omaha businesses – is effective & affordable – to achieve brand awareness & purchase action. ”Companies searching for innovative ways to reach their target clientele or pursue leads – should get on the email marketing bandwagon now,” notes Omaha Internet Marketer Susan Stern. 

The potential impression rate is high. After all, most people check their email several times a day – at least. So, as long as your copywriter crafts an attention-getting headline,  it’s nearly guaranteed that an existing customer & potential one will open the email.  Of course, to keep them interested – you’ll want to offer an incentive - a call for action.  If done right, customers would be able to print a coupon or receive a rebate, etc.

This is not to say that traditional print advertising should cease. Notes Susan Stern, “hard copy mailers remain necessary for the older generation who may not be internet-connected.” Instead, Stern PR™ recommends that Omaha businesses use a mix of both print and email marketing methods. Once you build your email list, you can reduce the number of hard copy mailers, thereby spending less on printing & postage costs.

Of course, not just any email marketing letter will do. Omaha businesses need to hire a professional copywriter, graphic artist and branding strategist to get the job done right. Template-based programs for do-it-yourself emails – look amateur. That is not the image you want to project! Run your company. Let Stern PR™ Omaha NE – handle the rest.  

 

Note: Susan L. Stern of Omaha, NE is a one-person practitioner specializing in marketing, advertising, public relations & journalism, on & offline.

 

SEO Biz Tips Galore

Omaha Internet Marketer Susan Stern offers not only advice, but provides all of the below listed SEO services to Omaha NE businesses. “I can help your organization boost its online presence – in search engines – to gain market traction.” Here’s how:

• Produce an internet marketing commercial
• Upload video commercial to website
• Upload video & create keyword-rich Google, Bing and Yahoo Listings 
• Optimize your Web Video Commercial to sites including Youtube & 70 others 
• Create a business blog
• Link Website to Blog – Professionally managed by www.sternpr4less.com
• Create a correctly coded, search engine-friendly website
• Fix an incorrectly coded, search engine-unfriendly website
• Set up Twitter & Facebook business accounts
• Craft an awesome website that’s modern, easy-to-read & nets results
• Recommend sharing affiliate links of client websites, i.e. link-building
• Buy entry into recognized Web Directorys – low-cost
• Tout specials & coupons via a Twitter account
• Set up business listings via directories – some paid, some free
• Write industry articles 4 online directories
• Send out professionally-written internet press releases that net results! 

“None of these strategies listed above include pay-per-click,” emphasizes Susan Stern.  “However, I am not ruling out PPC, which involves choosing the right keywords. So, until I completely test PPC, I shall hold off endorsing it to my clients.” 

The fact is, many search engine marketing methods work! Stern PR™ offers proven strategies.  “At this time, I am a fan of  online business listings, blogs & twitter.”   I also recommend Web Video Marketing. The results are outstanding!  In less than 3 hours recently, I uploaded a client’s video to targeted sites, using  proper keyword titles/descriptions/tags  - and boom. My listings appear in on the 1st page of Google  ahead of - 399,000 others.  WOW!”

Contact Omaha Internet Marketer Susan Stern to implement these effective SEO techniques. Remember…”Stern PR™. Serious Strategy. Really!”

 

 

Lower 2009 Biz Taxes

(Omaha, NE)  –  If 2009 turned into a – profitable year and your taxable income is too high - your business accountant may recommend that you lower your tax liability before January 1, 2010. With less than a few weeks left, the time may be now according to Omaha Marketer Susan Stern to – spend, spend, spend - on the following effective internet-driven business marketing expenses:

• –  A new and/or improved website
• – Professional Search Engine Business Listings
• – Creation of a Blog & Management of;  and,
• – An Internet video commercial touting your products/services

Stern PR’s Susan Stern can set up any of the above-listed services for your business – in Dec. 2009 - for 2010- so your business may receive an entire-year write-off.

Call Susan Stern today! 402-212-7489   sternpr@gmail.com 

 

Editor’s Note: Check w/your accountant to see if this plan benefits your company.

Stern PR™ Style

(Omaha, NE) –  Stern PR’s™ public relations background is quite extensive, thanks to being on the receiving end, i.e. vetting news releases for newsworthiness – as a TV/Radio reporter/producer for more than a decade. Says Susan Stern, “I know what’s newsworthy and what stories contain all the right elements. On a typical day, our newsroom would receive 20 so-called PR Flak faxes. Those that were well-written & contained newsworthy elements, made my newscast.” 

Susan Stern also “gets” both sides of the fence. As a Public Relations Practitioner, Susan Stern helped catapult an Omaha-based business to the national spotlight by crafting timely news releases – on a public health issue. Time and time again, she obtained free coverage in targeted markets nationwide, and at media outlets in Omaha, NE: OWH, KETV, KMTV, WOWT, KPTM, KKAR & KFAB.

Stern PR™ is called upon to represent organizations that seek free media/print news coverage for – events galore.  Companies call on Susan Stern to craft news releases via fee-based distribution channels, too. As usual - Susan Stern’s wordsmith abilities net results. “I am a journalist at heart. I view the world through the eyes of a reporter. So, I am able to effectively spot a news story in every corner. I transfer this perspective to the business world and the products/services a business wants publicity for,” notes Susan Stern.

Sample May 2010 National Release

As a publicist, Susan Stern fine-tunes the client’s image via the marketing materials she produces. She works with the client to craft the most accurate news releases before each is published. Expect an eye-catching headline that inspires interest. As an Omaha-based corporate communications practitioner, Susan Stern acts on behalf of the local, regional and national organizations she represents, working in her client’s best interests with other corporations, news distribution services and the like. It’s a fact. ”Every company needs a public relations specialist to protect, refine & control their image. I will do so with the utmost professionalism, while working alongside a client’s partners,” emphasizes Susan Stern.

Susan Stern wears other hats, too. As a publicist on behalf of her client, this one-woman image firm, schedules news interviews; purchases media ad time; writes, directs & voices broadcast commercials; photographs events;, produces corporate videos, among other tasks.  Name-branding, building & maintenance.  Stern PR™. Serious Strategy. Really!

—————————————————————————————————————————————

Of course, to be publicity-worthy, a business or event must offer one of the following to - make the news!:

• unusual product, service or event
• innovative product, service or event
• announcement of a partnership or agreement
• release of a survey, poll or study
• service impacting public health & welfare
• business working with the government
• companies that are committed to  “green” environment solutions
• contains all elements of an interesting people story
• localize a national news issue or holiday 
• goodwill ventures including launching a fundraising drive

Name-branding, building and maintenance takes more than marketing & advertising. Public relations, an under-utilized mode-of-operation, should be an essential part of any business plan. Earn industry respectability & credibility. Public relations is an effective tool for an organization to create and maintain a positive image.

Contact Susan Stern Now! 402-212-7489

Boost Google Rank

(Omaha, NE)  – Web Video Marketing by Stern PR™ Works to Boost Google Page Rank.  This past year, Stern PR™ Omaha NE discovered the potency of web video marketing/SEO in Omaha - with proven results.”The hottest ahead-of-the-trend SEO approach I now use is – web video & mass submission. I design professionally produced video commercials, code the content, then handle the rest. I am able to catapult an Omaha business onto the 1st page of google, sometimes within 24 hours or less. It works!” notes Susan Stern, of Stern PR™ in Omaha NE.

Most Omaha businesses remain completely unaware of internet video’s power to boost a company’s search engine rank. “I haven’t heard of anyone in town doing what I do. Fortunately, I share my SEO strategies to my marketing clients. Once they jump on board, they too achieve desired results.”

For Home One Roofing™ Omaha NE, after producing a great video, Stern PR™ uploaded it to specifically-targeted sites in mass, using keyword rich titles, descriptions and tags. A mere 24 hours later, my client’s listing appeared on the 1st page of Google –in the top three– search engine terms. The stone installer beat out 119,000 others.  Wow!”

Adds Susan Stern,”for my own business, a search for ‘Email Marketing’ resulted in a 1st page google ranking. So, Stern PR™ beat out approximately 319,000 so-called competitors. Now that is an ideal resultm, as are the calls from companies who found me on page one of Google!”

For Mr. Granite™, an Omaha kitchen/bathroom installer, Stern PR™ catapulted the company to the first page of Google by properly coding the outstanding video she produced & sending it in mass to relevant social media sites. See the snapshot below.

Stern PR™ is one of the only Omaha-area internet marketers who has discovered a highly effective way to propel a business to the top pages of Google!  With 60% of consumers going online before purchasing a product or service, obviously, search engine placement matters.  Stern PR™ has a keen eye on the future.

Analysts predict that web video marketing will grow exponentially in 2010. The clues are everywhere. Take  Google for instance. Not only did it purchase YouTube, but nowadays the powerhouse search engine gives websites with video higher page ranking. Further, Google recently announced that its spidering techniques now convert a video’s audio into text – yet another puzzle piece that helps complete an organization’s search engine placement.

Stern PR™. Susan Stern’s  tools of the SEO trade help Omaha businesses go where they belong – onto the 1st pages of Google.

Contact Omaha marketer Susan Stern - for affordable web video production rates & monthly SEO. 402-212-7489 Omaha NE

Slogans

 (Omaha, NE)  –  “Every business needs a slogan or motto,” notes Omaha Marketer Susan Stern of Stern PR™. What is it? It’s a catch phrase expressing the aims or nature of a business or organization.

“Businesses should consistently use the same slogan in all advertising ventures. This gives a company name-branding identity, an essential aspect of name-branding, building & maintenance,” says Susan.

A lot of small and medium-sized businesses in Omaha don’t have a slogan nor understand the importance of a catch phrase for marketing. Stern PR™  does.

Examples of Stern PR™ Slogans:

• Snell Heating & AC™. Service to the Highest Degree!
• ISG™. Quality, Security & Integrity
• Stern PR™. Serious Strategy. Really
• Amtech Auto Care™. From Start to Finish.
• Hand it to Mr. Granite™
• Sparks Computerized Car Care™ High-Tech Repair. Honest. Fair! 

& much more.

Contact Susan Stern today for more information on slogans, website development, logos & much more. 212-7489 Omaha.

Click here for Wacky Slogans

Wowable Websites!

 

 

(Omaha, NE)  — Count on Stern PR™ Omaha NE to create business websites with flash & circumstance! 

*While SEO is possible, Stern PR™ rarely designs full flash sites because of the penalties search engines give them. Notes Susan Stern, “basically, the search engine’s spiders look for text. All flash, however, is read like an image.”

Omaha Marketer Susan Stern offers an eye-catching solution: flash banner websites, a.k.a. flash intro websites. “A little bit of flash, but not too much & plenty of relevant keyword-rich copy allows a website to be properly classified for SEO,” emphasizes Susan Stern.

Website Design Sample 1

Website Design Sample 2

Flash Website Sample 3

Flash Website Sample 4

 

Drive Site Traffic

By Susan L. Stern

(Omaha, NE)  –  Video, video, video – one powerful solution to drive traffic to your business website.  Omaha Internet Video Marketer Stern PR™ helps catapult websites to the search engine forefront by creating a custom video commercial & posting it in mass - on a monthly basis - to social media sites beyond just youtube.  ”I highly recommend video SEO to all my clients. It’s an effective way to boost search engine rankings, inspire interest in your product/service while propelling profits,” notes Omaha Marketer Susan Stern.

Nowadays, the search engines give more credit when video is used, i.e. ranks your website & business listing higher – ahead of competitors. Video marketing is a potent tool that nets results. “Plus, it’s ahead-of-the-trend SEO, not to mention business savvy, to post a video commercial on a company website,” remarks Susan Stern. 

At the right price, Stern PR™ Omaha creates a high-quality, informative video commercial which targets a company’s demographic. Marketer Susan Stern crafts the video using industry keywords, mimicking the way tags work. She organizes the video in the correct category, while promoting the video spot – on social media sites galore.   

“Video is one powerful piece of the pie to increase a website’s search engine position!” emphasizes Susan Stern. 

Contact Susan Stern in Omaha Now!

Publicist On a Pinch!

(Omaha, NE ) — Need a publicist on a pinch? Contact Omaha Marketer Stern PR™.

Based on the effective website SEO that Stern PR™ does & the website portfolio that showcases Susan Stern’s work, Denver-based SolarFrameWorks contacted Susan Stern during the Omaha Berkshire Hathaway™ meeting! CEO Patrina Eiffert sought public relations representation – like immediately. About an hour-and-a-half after the Saturday late-morning call, Susan, armed with a professional video camera, a positive attitude and a keen eye for detail & focus – descended on the Omaha Qwest Convention Center – ready to go!

“I thrive on adrenaline-fueled deadlines. As a former TV/Radio reporter, I’m use to last minute everything. That’s the nature of the news business. So, if a call comes in with seconds notice, like it did here, it’s no problem. For SolarFrameWorks, I quickly multi-tasked by arranging a babysitter, grabbed my gear & got moving,” emphasizes Susan Stern, who wears many hats as a publicist, marketer, advertiser, web & graphic designer, videographer/photographer & copywriter – all in one.

Stern PR™ went into this project blinded per se, i.e., extemporaneously, with zero time for background research. Of course, lack of info was not an impediment. As a former Omaha TV/Radio Journalist, Susan Stern had faced countless on-the-spot newsworthy events.  In the case of SolarFrameWorks, spontaneity proved challenging, yet doable.  

Stern PR™ made it happen – off the cuff & with immediacy. “When I approached the Johns Manville™ (JM) booth, where my new client, SolarFrameWorks was stationed, I got down to business – right away. I briefly chatted with the owners/inventors, who, by the way, are two incredibly educated & business savvy siblings known in the industry as the “Solar Sisters.”  I asked them questions to determine my angle. Turns out that the pair invented a revolutionary weather-resistant, solar panel membrane system called Coolply™ that attaches to the roof without damaging the roof itself. Wow. What a great product. What a great company to represent!”, remarks Susan Stern.  

For SolarFrameWorks, Susan Stern produced a nationally released news release that was published on businesswire.com and a corporate video.

Quality work. Quick turn-around. A Stern PR™ forte. Notes Susan Stern. “This is an extremely exciting opportunity for my one-person company to grow beyond the big O.”

Editor’s Note. Omaha-based Publicist Susan Stern may be reached at 402-212-7489.

Redefining Design

Susan Stern creates professional business websites - complete with a signature, clean style. Expect more than website design, copywriting, photography & website video commercials. A key feature of Stern PR’s™ work is that during the design process, Susan Stern streamlines a company’s entire image. If there’s no company slogan, Susan Stern creates one. If a logo needs fine-tuning, Susan Stern handles it. After conducting extensive background research, Stern PR™ finds the right industry words to effectively target the customer base with the objective of propelling profits. “What ultimately happens is that a company will end up having me handle all their marketing materials, since I have a comprehensive understanding of their products or services, & how to effectively market them. For image consistency, that’s the right move,” says Susan Stern.

As for web design specifically, Susan Stern completes the entire process including working with the client to pick an SEO-friendly domain moniker, set up web hosting & email accounts, while maintaining content additions for years to come. “I’ve been in the communications business for close to two decades, so I am here to serve my clientele for now and in the future,” emphasizes Susan Stern.

All in all, Stern PR™  helps companies catapult their business – to the next level. ”I offer a total package of marketing services. I am a one-person band, per se. So, you don’t have to hire a web designer, copywriter, photographer & marketer to handle your website design & image-building.”

Stern PR™ does it all. In one person. That translates into consistency & affordability. Stern PR™. Serious Strategy. Really!

New Logo 4 Client

(Omaha, NE)  –  Stern PR™ Omaha NE developed a new logo (left) for customer All Clear Windows™ Omaha NE.  “I took my client’s old logo & streamlined it – giving it a more polished look,” notes Susan Stern.

Additionally, the old logo (as seen here on the right) was problematic. It did not reproduce well on small printed items like letterhead, magnets, stamping, etc. Notes Susan “logos should be scalable to all sizes without losing any of the image’s integrity.”

“So, I eliminated the intricate window details & modernized the font. Further, since All Clear Windows™ offers more services than just professional Omaha window cleaning, I added “Windows & Services” to the final logo. Plus, I established logo ownership & public notice thereof, by adding the TM symbol. I think the overall look is great!”

Omaha website designer Susan Stern just revamped All Clear Windows’ ™ website. Out with the old, in with the new. “The site is done!” (left – home page screen shot).

Stern PR™ also set up facebook, twitter & business blog accounts for the client.

Over the past year, Stern PR™ also created an internet video commercial for All Clear Windows™ & optimized it for search engine rank. Name-branding, building & maintenance to the highest level – with an eye-catching/informative video commercial & powerful SEO. Stern PR™ Omaha NE – a one-stop shop for marketing on & offline. Call Susan at 402-212-7489 now!

 

Corporate Video/SEO

(Omaha, NE)  –  Do you run a business? Then, you gotta have a Corporate video.

Video, if done the Stern PR™ way, exudes professionalism & helps catapult your company to the next level! Plus, it’s yet another piece of the name-branding, building & maintenance – pie. 

Video production by Stern PR™ will help your organization professionally market your product. Play your video to prospective customers. Mail it to them. Run it on a big screen at a trade show or play during a round-table meeting. Notes Susan, “Video makes a lot of sense. For one, most people have short attention spans & they’d rather watch a TV commercial than read text. Plus, Video has become one of the most effective SEO approaches to date.” Great news!
Stern PR™ creates signature-style videos & optimizes them for search engine rank.

Stern PR™ offers a proprietary search engine video marketing technique that will put your company on the first pages of Google. So, when a web surfer enters your industry’s keywords in search engines, your video will rank high. Video SEO works!

Stern PR™  Serious Strategy. Really! Call Susan Stern Now! 402-212-7489

http://www.solarframeworks.com Golden, Colorado-based SolarFrameWorks “Solor Sisters” reflect on their partnership with Johns Manville.JM, a Berkshire Hathaway Company, penned an agreement with SolarFrameWorks in 2010 to supply & market the SolarFrameWork BIPV CoolPly™ solar panel product across the United States. Produced by Susan Stern. Stern PR™ Omaha, NE sternpr@gmail.com

Web & Video Design

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Website Design Sample

Sign on by August 1st & receive 20% OFF Web Design/Corporate Video. Get Coupon Code Now!

WEBSITE/VIDEO COUPON OFFER

STERN PR™ handles complete name-branding, building & maintenance for primarily Omaha NE businesses – on & offline.  Susan Stern caters to medium and small companies that search for effective, yet affordable marketing. Call Susan Now! 212-7489 Omaha Blog

Business Streamlining

Call Omaha Marketer Susan Stern Now!
Total Business Name-Branding – Done Affordably
Advertising, Marketing, Public Relations & Journalism – On & Offline

Learn more here

212-7489 Omaha
email: sternpr@gmail.com

Creative Eye

Broadcast Central

Complete Marketing

(Omaha, NE)  — From Omaha to Denver to Carroll, Iowa. Stern PR™ is the go-to-person for affordable advertising, marketing, public relations & journalism – on and offline. Computer Concepts of Iowa™ hired Susan Stern to handle all of its marketing tasks:

• Corporate video
• Flyers
• Price sheets
• News Release
• Radio commercial production: including scriptwriting, voice-over
• In Store Video Commercials
• Media buying & placement
• Print buying
• Newspaper inserts graphic design/copywriting
• Website management copywriting, video upload, photography
• Staff Photography
• Business Listings

Stern PR’s™ effective marketing for Computer Concepts of Iowa™ has led to additional marketing projects in Carroll including the marketing of an April 2011 Carroll Chamber of Commerce-sponsored ‘Technology in Business Symposium’: development & implementation of the campaign’s image via effective graphic design & copywriting, video commercial production/voice-over, online event registration, social media development, landing page & email marketing. From research, development to publishing. Stern PR™.

Plus, Computer Concepts of Iowa™ is partnering with Monarch Technologies™ of Denison, which has led to additional marketing work for Stern PR™

Notes Susan Stern “CCI President/Owner Adam Schweers is clearly a smart businessman. Instead of hiring a full-time marketing professional, a person who would most likely be specialized in one area only & who would outsource the rest, he hired me. I know the in’s out of not only marketing, but advertising, public relations & journalism, on & offline. I handle nearly every task imaginable, Think of me as a one woman band, per se. I handle it all – unlike a high dollar ad firm – with many faces, high overhead & fees. Stern PR™ marketing translates into affordability.”

Note: None of these tasks are outsourced. As you can see from all of the above images, the work Susan Stern creates on behalf of her clients equates to quality marketing.

Stern PR Video!

(Omaha, NE)  –  Attention, attention. Omaha marketer Susan Stern unveils an – updated video of services. Notes Susan, “I’ve finally set aside some time to update my portfolio. You’ll see the myriad of projects that I’ve completed during this banner year. It’s very exciting the growth my business has experienced. Also, it is worth noting, that this business blog surpassed the 10,000 visitor mark, now approaching 11,000 this fall, too.”

 

Plus, in the past week, Stern PR™ unveiled a new website, too. (in beta testing)

Follow Stern PR™ on Twitter, Linked In, Google Maps,
View Stern PR’s™ Youtube Channel

“I’ve also upgraded my equipment. I’ve purchased a professional grade video camera that is film quality 1920 by 1280 resolution, another still camera lens and a new laptop allowing high capacity video editing. Next up? Another lighting kit, wireless mikes & the like” remarks Susan Stern.

All in all, step by step, Susan Stern is taking Stern PR™ business to a higher level. Based on the constant stream of calls & requests for complete business marketing, the quality of work Susan Stern produces is getting attention far & wide.

  Stern PR™. Serious Strategy. Really!

Stern PR Cares

“COATS, GLOVES & LOVE” DRIVE ON!

(Omaha, NE)  –  The annual “Coats, Gloves & Love” Drive is officially on! This year’s recipient is the Siena Francis House Organization located in downtown Omaha, which helps area homeless return to society, offers free addiction treatment and other essential Omaha community services.

Please clean out your closets and donate gently used adult & children winter wear. Please drop off these items near the front door of the home of Susan Stern, 16508 Taylor Street. Or call, 212-7489. Email: susan@sternpr4less.com

Specifications:

• Drop off items in plastic bags (clear, white or black)
• Gently used items
• No tears, holes, rips or stains

Please learn more about the Siena Francis Organization here.
Learn more about Miracles Treatment Center Founder former addict William Keck here.

Editor’s Note: Photo Courtesy of the Siena Francis Organization.
Event Sponsored by the Elk Creek Crossing Homeowner’s Association & Stern PR.

All Communication

Stern PR™ web design Omaha, Nebraska is a full service, one-person marketing firm specializing in Omaha Web Design Development, Corporate Video Production & Search Engine Optimization (SEO) in Omaha, Nebraska.  Marketer Susan Stern is dedicated to streamlining your Omaha company’s overall image, making your Omaha business website look great and rank high for the search engines!

Stern PR™ Omaha offers premiere web development business services that are catered to client specifications:

• Custom Website Design
• Ecommerce Website Store
• Corporate Identity Design
• Video Internet Marketing
• Graphic Design Marketing
• Commercial Photography
• Copywriting
• Web Hosting & Domains

Stern PR™ specializes in complete Omaha marketing services – on & offline. Stern PR™ handles it all in one person & that translates into affordability & consistency. From Omaha NE copywriting, brochures, logos, newsletters, print advertisements, radio/TV/Internet commercial production & voice-over, videography, photography, event planning & more. Omaha Marketer Susan Stern is the go-to person for all things communication.

Visit Stern PR Website Now!

Testimonials

Marketing Consultant

From time to time, Stern PR™ showcases recent client projects herein on this business blog –  a blog where the content is more dynamic – frequently updated.

Of course, please visit the  official Stern PR Website, too.

But first, watch this video of recently completed Client projects:

Wowable Neb Marketing

 

Omaha Web Design+

Vala’s – Hay Okay

Vala’s Pumpkin Patch 2011 Coupon Savings!

 

ON-LINE GENERAL ADMISSION TICKETS: Vala’s. 2011 Coupons! All on-line ticket holders receive a coupon for $1.00 off a Vala’s pumpkin. A General Admission ticket is for a one-day visit to Vala’s with over 46 attractions and 3 live shows. NO Convenience Fee! Receive your tickets by e-mail or have them sent as a text message to your phone. Tickets are $12.99 for Fridays, Saturdays, and Sundays, and $9.99 for Mondays through Thursdays

Click here to buy tickets on-line »

ON-LINE SEASON PASS. If you plan to visit Vala’s multiple times this season consider a season pass for $28.50 per person. You must be able to show your picture ID each time you visit Vala’s. For a family season pass at least 1 adult, age 18 or older, must be included. Children younger than 16 do not need a picture ID. Ages 2 and under are free. All others, adults and children, are $28.50 per person. Only those persons listed on the pass may use it for admission to Vala’s.

Click here to buy tickets on-line »

AT NO FRILLS SUPERMARKETS.  Vala’s Pumpkin Patch Coupons 2011. You may purchase tickets to Vala’s at any No Frills Supermarket in the greater Omaha area. These “SUPERPASSES” are $12.99 each and contain a coupon for $2.50 off a pumpkin and a “Vala Buck” for $1.00. Total value of the SUPERPASS is $16.49! For a listing of store locations, go to www.nofrillssupermarkets.com.

AT THE DOOR. You can purchase Vala’s tickets when you arrive at one of the front cashiers at the Admissions Barn. We take cash, VISA, Mastercard, and Discover.

WILL-CALL TICKETS. We can hold tickets for you at the Admissions Barn window or we can mail out your tickets within 7-10 business days. To order, fill out the contact and payment information below. These tickets are valid for the 2011 and 2012 fall seasons.

By Susan Stern – Omaha

For 2010 rates & coupons scroll below

(Gretna, NE)  – Vala’s Pumpkin Patch near Omaha offers fun, not only for the kids, but for adults too. 2010 update: Monday, Tuesday & Wednesday evenings after dark is the way to go. Not only do you pay a reduced entrance fee of $10.75 per person, but viewing the constantly improved pumpkin patch offerings in the evening is way better than during daylight. Makes sense.

The fun is on stage, too. Take comedian www.amazingarthur.com who holds shows throughout the day on stage near the entrance/exit. Oh my gosh. I giggled every time – he walked and talked. What a cutie pie, with the handsome chiseled jaw and dirty blond hair. Shucks. Yes, he seems absolutely amazing alright. He’s a hilarious man who peppers his jokes with a little bit of salt from the 80′s, great for our generation, and the ADHD-like magician variety of today. Moms may not leave their tree stump. Yes, there’s something other than pumpkins to look at. Sorry single moms. He’s got a ring on his finger. Tee hee.

Beyond Vala’s eye-candy, kids age 6 and up will enjoy the open air bouncy blob – a gigantic trampoline -like jumping blobs – but safer – which offer loads of fun. The free blob is a great way for children to release their energy. There’s one for tweens/teens too. Mom’s and dad’s may partake. Of course, you gotta take off your shoes. Everyone.

The simple things keep the young ones happy, like climbing on John Deere tractors, and the hay rack ride. These offerings, plus the gorgeous colors of fall, teaming with happy children’s faces, can create picture perfect moments for camera enthusiasts. Don’t forget it!

If you’re looking for a discounted pumpkin purchase - look elsewhere - pumpkin finds here are for entertainment purposes only. Still, it’s a gob of fun to get off the hayrack tractor ride & and comb the field for the first pumpkin that suits your fancy.  But mothers take note. This activity should be the last on your list – otherwise you’ll be lugging a heavy pumpkin around for the day.

For action enthusiasts, there’s a pumpkin cannon shoot demonstration. And, you can fling a giant sling shot. 10 balls for $3.00.

Moms and dads. FYI. Don’t expect a Disney World Adventure at Vala’s Pumpkin Patch with lights, camera and flash action. It’s low-key country, complete with down home fun. Sure, there’s roughly 2 hours of stuff to do and see. But be prepared. Some of the sights might bore such as the non-spooky haunted house, storybrook lane and similar scenes. Yawn. But, it’s fun to watch young ones enjoy these activities, including petting the farm animals. 

But hay….Everyone likes the train. Cost $2.50. The pig race kills time. Kinda interestering. If all else fails, you can munch on food like turkey legs, fried Succotash, or Barbecue. Blow some cash, why don’t you?! You can spend some dough if you shop here for Halloween supplies and other goods – gords, jellies, cider, scented candles and such.   

As for admission at Vala’s Pumpkin Patch, it ain’t cheap, but not too costly either.

2010 Update: Vala’s pony rides at $5.00 a pop is outrageous. It should be priced at $1.00 per ride. Also, the food is okay. I’d rather arrive fed. The chicken ranch wrap was cold and tasteless, the chili not so good, and the kid’s meal does not offer soda. Their pizza was iffy. Overall, though, Vala’s was a lot of fun. They added a camel, the haunted houses are enjoyable for young children age 8 or so & adults. Nothing too scary. The main gift shop offers a lot of costumes & disappearing ink – which we purchased. Every kid needs to experiment with disappearing ink!

Editor’s Note: Article Review originally published in 2008.

2010 Update: AT NO FRILLS SUPERMARKETS. You may purchase tickets to Vala’s at any No Frills Supermarket in Omaha area. These “SUPERPASSES” are $12.75 each and contain a coupon for $2.50 off a pumpkin and a “Vala Buck” for $1.00. For a listing of store locations, go to www.nofrillssupermarkets.com.

GENERAL ADMISSION PRICES 2010

Regular rate: Thursdays, Fridays, Saturdays, Sundays                     $12.75 per person

For the budget conscious: Mondays, Tuesdays, Wednesdays Discount days       $10.75 per person

The price went up $.50 cents in 2010 from the 2009 season. In 2009 compared to 2008, the price went up .25 cents.  

Coupons Click Here!!!!

 

Register to Win Free Passes Here

 

valaspumpkinpatch.com

 

Buy Tickets Online

 

Do you own a business? Susan Stern offers complete marketing. Omaha website design, SEO & introducing the best way to catapult your company to the top pages of Google – Corporate Video Internet Marketing Omaha NE – Blog Article written by Omaha mom, Susan L. Stern.

 

Visit professional porfolio at www.sternpr4less.com